Star Can Also Become A Good VC Quan Ren Talks About Investing In Korea's Clothes House.

Sitting in the private room, Quan Ren was dressed in black. Suit In the face of the camera, he played with various gestures. Besides the private room, he is waiting for his entrepreneurs and business entertainment.

Time is precious for the planned transformation actor.

It was 5 p.m. on September 20th. After receiving the interview, he had to attend a public relations dinner, and then he had to go to a meeting of the Yangtze River Business School.

"It's still hard to be busy, but I will try my best to keep myself energetic." Quan Ren said. Now he sees two entrepreneurs every day. He also has a "gathering" with his partner Li Bingbing and Huang Xiaoming every month.

The most recent private gathering was half a month ago at Li Bingbing's house. The whole Party lasted about two hours, and they did not bring their assistants.

This kind of party is special. Unlike the gathering of friends in general entertainment circles, the topics discussed by the three stars are related to investment and entrepreneurship. For example, why do they want to invest in a company and what their advantages are? "At home is indeed a relatively private place. The topics and styles we discuss are totally different from those of actors. We are all very earnest." Quan Ren told reporters.

In fact, "parties" like this happen almost every day on WeChat. Usually, because of the three people's filming, entertainment and other time arrangements are difficult to get together, they are more on WeChat communication. They have set up a WeChat group called "board of directors", and many private topics will be discussed in this group.

The three stars do not want to "keep their own hands" again in this national entrepreneurship tide. They are motivated by the ambitions and dreams of entrepreneurs around them. Of course, they prefer to participate in their own business. wealth Value added.

In July 11, 2014, Quan Ren, Li Bingbing and Huang Xiaoming announced the establishment of angel investment fund Star VC. More than two months later, the three stars have changed a lot in their lives. The biggest change is the lack of time. Through various channels, Star VC has received about 3000 business plans.

At the same time, more and more entrepreneurs want to meet with Quan Ren. Many people come to Beijing from other cities, hoping to see Quan Ren, because they feel that "the plan can not express their real determination to start a business".

It's not hard to understand. Star VC Because of cross-border attraction alone. But in front of these various entrepreneurial projects, it is indeed a big project to understand every company and founder's situation. Three of them are racing against time to deal with all kinds of affairs. Overtime is natural.

Now, after two months of investigation, analysis, negotiation and so on, Star VC announced the first batch of investment list: Han Du Yi house and second shot.

"They are just like the children we have just been born, and we hope to become a household name as well as the Korean clothes house and the second shot." As the trader of Star VC, Quan Ren's energy from 50% to 60% will be used on Star VC.

"Star VC is willing to help more young people to realize their dream of starting an undertaking." When he said this, his tone was already like a seasoned investor.

Chinese star partners

Star VC has attracted much attention from its star appeal. You know, the three of them are popular stars. More importantly, the phenomenon of single star investment is not unusual, but this kind of behavior that combines VC to try to make brand influence is really a news.

In fact, since 1997, Quan Ren has started investing in restaurants, beauty, stock, TV shows, and so on. The low-key actor has an excellent reputation in the circle. In the eyes of many peers, Quan Ren's commercial acumen and judgement are not available to most entertainment stars.

Moreover, Quan Ren has a natural sense of human nature. Han Kun, the founder of second time, was once co founder of cool 6. In 2012, he left Cool 6 to create the second shot. As the two venture, Han Kun did not immerse himself in the success of cool 6, and Quan Ren, like a young entrepreneur, took a notebook to see him. "This person moved me very much. He used to be a big boss, and now he still acts as a parent," Quan Ren said. When he talked with Han Kun, "I was listening to the project half the time, and the other half was feeling his state."

Now Quan Ren has changed from actor to businessman. The most typical example is that he only makes one play a year, and he has no longer been interested in the topic of film and television circles. "In the past, people talked about the topic of film and TV, and I would answer it." Quan Ren said, "I think acting is no longer something I missed. I have learned it. It doesn't mean much to me now. It doesn't matter to me who says I'm not red. I don't feel it because I know what I want to do.

The cooperation between Quan Ren, Li Bingbing and Huang Xiaoming was not unexpected. In 1997, when Quan Ren began to cook food, he was ready to pull Li Bingbing into the club. Li Bingbing refused, but he borrowed 30 thousand yuan to give him, and the two sides maintained a good personal relationship from then on, which also provided a possibility for commercial cooperation. Huang Xiaoming has been interested in cross-border investment, and has invested in catering, wine, medical, real estate, golf and other fields.

Last summer, after watching Chinese partner, Quan Ren sprouted the idea of leaving alone and looking for a partner. Especially after the Changjiang business school went to school, many CEO and executives gave him advice and should make greater impact on business projects through cooperation.

In January this year, Quan Ren opened a press conference and announced that his partners were Huang Xiaoming and Li Bingbing. They wanted to set up a hotpot chain store in the country. For the division of investment "hot No.1", Li Bingbing said: "Quan Ge is the head of the regiment. We listen to him. The accounts are divided into accounts, and our brothers cut accounts, and the three of us divide equally and do not fight.

The success of "hot No.1" made Quan Ren see the power of partnership. An example is that during the opening of the first store in Beijing, customers rush to the fame of three people and have a long queue. When the second stores opened, they were also popular.

"This enlightens me that if a common enterprise is combined with stars, it will not get twice the result with half the effort to popularize good products through this way through the value and influence of stars?" Quan Ren suddenly thought that the power of such star cooperation could make a company without any fame known overnight.

Quan Ren thought, in that case, they could play a broader role in the field of partnership. When Quan Ren put forward the idea, the other two people hit it off. "(Huang) Xiao Ming is an expert in investment, and (LI) Bing Bing is a very obedient kind of person, that is, to make money to play with her."

In the end, three people produced 80 million yuan to become the Star VC's first phase fund, and plan to invest 10 to 15 companies by the end of this year. This means that three people are both investors and fund managers. {page_break}

Invest in the right company

The way Star VC unveiled is different. They released the news on the logical thinking platform that young people like.

According to Quan Ren, the reason for choosing logical thinking is that the team gave a lot of advice when planning a project for Quan Ren. After that, the two sides discussed the feasibility of cooperation. Of course, logical thinking is not only a publishing channel for Star VC, but also gives advice when deciding whether to invest in a company.

"In the future, we will also accept more" logical thinking "platforms, summarizing and summarizing them through their wisdom. Now, many brainstorming companies, including Internet point companies, have contacts with me. Quan Ren said.

In July 15th, 4 days after the release of Star VC, they announced the first list of 20 companies that could be invested. They cover fashion, health, clothing and other fields. There are also some well-known Korean clothing houses and fruit shell nets.

But in the end, the workload of this survey and analysis is not small. At present, the business team of Star VC consists of two parts, one is the past Quan Ren's angel investment team, the other is Huang Xiaoming's investment team, they have five or six people. The team selected the project after initial screening, then reported the project to three of them, and then Quan Ren would meet with the founder. Finally, after three people's vote, they decided whether to invest or not.

Zhao Yingguang, the founder of Han Du Yi house, was an alumni of Quan Ren at the Changjiang business school. When launching Star VC, Quan Ren, Huang Xiaoming and Li Bingbing began to understand the situation of Han Du Yi she. "We think the enterprise is very good, it is related to the public, and it is fashionable. The direction of investment is more consistent." Quan Ren said.

According to Quan Ren, after completing the due diligence investigation, the team will give them a sales data and position in the industry, then analyze its type and what kind of development it will have in this industry in the future. They include the founders' personalities, which they value very much.

In the process of negotiations, Star VC will also give Zhao Yingguang some suggestions, such as brand packaging, popularity and future development. "I think that the enterprise may not be a person to decide the fate and the brand of the enterprise, it may also be a group of efforts. Because, after all, we still have some experience in the forefront of fashion, and we will share them with them. Quan Ren said, finally, the reason why they invested in Korean clothing homes is because they know about clothes, and there are many resources that can help them.

And a Star VC ultimately invested in a second shot. The start-up company, founded only two years ago, is developing very fast. At present, there are more than 300 people in the technology department, especially in this summer's "ALS ice bucket challenge".

Before that, Quan Ren was the angel investor of this product. Quan Ren sent the new year's video with seconds in the Spring Festival this year, and many stars used this software. "Just after the launch of Star VC, we have a chat with the second time. We hope that we can help it do better and see if there is any possibility of cooperation." Quan Ren said, "it is not because I am an angel before signing a contract, but in keeping with our position."

In Quan Ren's view, the second shot is related to life. Star VC invested in it because it can change people's way of life. More importantly, the second shot can be endorsed by celebrities, allowing more people to know.

Of course, as the first batch of investment projects, Star VC is very prudent and chooses a relatively mature enterprise. However, according to Quan Ren, they will invest in some start-up companies, but they will not disclose more information to the outside world during the "incubation period".

"We must invest in health, environmental protection and vitality. We invest money is not the first goal. We will invest in some start-up companies that are particularly needed for brands." Quan Ren said.

The sense of achievement is greater than that of filming.