China International Fabric And Accessories (Qiu Dong) Exposition Excavates Market Space Through Multiple Channels

The international fabrics and accessories (Qiu Dong) Fair is about to be held. Exhibitors are all looking forward to the new development opportunities. Many exhibitors say that the Intertextile accessories exhibition has a strong substitute for foreign exhibitions.

In addition, as the Internet and new media have been fully involved in people's life, the changing era of fabric enterprises has arrived. The new online and offline integrated development mode is becoming a new trend of the channel pformation of fabric enterprises.

As an annual international textile industry event, China International fabric and accessories (Qiu Dong) Fair has become a battleground for many domestic and foreign fabric enterprises, thanks to its super large scale, super professional and super potential market.

The twentieth China International fabric and accessories (Qiu Dong) Fair is scheduled to be held in Shanghai on October 20~23. As for the exhibitors, exhibiting the latest and most competitive fabric products and exploring the potential market has become the most realistic idea and the most realistic vision of these fabric companies at the moment.

For many exhibitors at home and abroad, from all over the world, all over the world to Shanghai, an international trading metropolis, to participate in such a Carnival Carnival of fabric industry, the purpose is very clear, hope to show self image at this exhibition, meet more customers, find more possibilities.

Si Huadong, sales manager of Ruyi group, Shandong, told reporters that Ruyi cowboy has been in the Intertextile autumn winter noodles Accessories Exhibition for seven or eight years. In this professional exhibition, there are many Asian buyers, especially in Japan, Korea and Hong Kong, Macao and Taiwan.

In recent years, the European pavilion has also brought high-quality European exhibitors to domestic buyers.

"Ruyi Cowboy" has always been export oriented, which accounts for 80% of the enterprise share.

Export markets have been good in previous years, but cowboy market declined after July this year.

In the big case, we are also a little worried. We hope we can find more market opportunities through the Intertextile autumn winter noodles accessories exhibition.

Si Huadong said.

For Xiang Xing (China) Group Limited, although every year will participate in various domestic and foreign exhibitions, Intertextile autumn and winter noodles accessories exhibition is always the focus of enterprise work and exhibition.

Cai Jiefeng, the company's internal control manager, said he would join the French Texworld clothing exhibition in January, and then go to the United States to attend the exhibition.

"There are many exhibitions to Xing, but the Intertextile exhibition in autumn and winter is definitely our top priority.

Every year the French and American exhibitions are displayed on the Intertextile autumn winter noodles accessories exhibition. Shanghai is ours.

The first place, all our research and development efforts and product promotion are all around the exhibition to serve the exhibition.

Although the exhibition was held in October, Xiang Xing began to prepare for the exhibition from April every year.

In the Intertextile autumn and winter noodles accessories exhibition, we will also have on-site signature, of course, more in-depth exchanges and contacts after the exhibition, and the possibility of finding cooperation with customers.

The situation of Guangdong Jianye Textile Co., Ltd. is almost the same.

The staff responsible for co-ordination and publicity said in an interview with reporters that the export market of the health industry has done so, although the domestic market is quite large, the export market is also a key that can not be ignored.

"In recent years, the European and American markets of Jianye have been expanding rapidly. We have also participated in professional exhibitions in the United States, France, Korea and other countries.

But in comparison, the Intertextile autumn and winter noodles accessories have the best effect. It has a large scale and a large number of buyers. This is why the health industry has been participating in the Intertextile autumn winter noodles accessories exhibition in the past more than 10 years.

He said.

Unlike the above exhibitors, Jiangyin Huafu Textile Co., Ltd. is very fond of Intertextile accessories exhibition.

Wang Yi, assistant general manager of the company, said that in the past few years, Huafu would also take part in the Texworld clothing exhibition in France and the professional exhibition held in Las Vegas, but since last year, Huafu has only participated in the Intertextile autumn winter noodles accessories exhibition.

"Intertextile autumn and winter noodles accessories exhibition has a large scale and good effect. The quality of buyers at home and abroad is also high. Every year, we have signed orders.

Why do we have to choose high cost foreign exhibitions when we can fully meet the trend of domestic and foreign fabric and contact with buyers at home and abroad? "Wang Yi expressed the affirmation of Huafu's Intertextile accessories exhibition.

Online and offline multi channel mining market space

In the course of the actual interview, the exhibitors expressed their approval to the reporters for the Intertextile autumn winter noodles accessories exhibition, indicating that this is an important content for the fabric enterprises to carry out the channel construction.

With the Internet and new media tools being fully involved in people's lives, the pformation of fabric enterprises is coming. The new online and offline integrated development mode is becoming a new trend in the fabric industry.

Shin Shin has been in the forefront of the industry in the development of linen fabric online and offline.

Fan Jihong told reporters that Taobao and Tmall can see the new Shen's figure.

Although it is the production of linen fabric enterprises, but the first two years, new Shen has begun to try to do the terminal.

Xinshen will cooperate with the best designers at home and abroad, professional schools in China and some sellers on Taobao to produce DIY linen products similar to the Japanese Muji style, which will be sold online.

These products are popular with consumers because of their low price and creativity.

Xinshen is an expert in the development and production of linen fabrics, but there are still deficiencies in the design of finished products. In the face of the trend of integration on line and offline, Shin Shen will continue to explore and innovate.

Moreover, in advocating green, environmental protection and healthy lifestyle today, flax, with its natural advantages, has become a fashion and is familiar to and loved by consumers.

Before the new Shen export market, 80% products exported abroad, but now, with the domestic recognition of flax products improved, the domestic market is gradually expanding, to achieve 40%, the potential is still in need of mining.

Xin Shen hopes that through his own efforts, he can bring up linen in the industry and think of new Shen.

In the actual development process of Jianye, the trend of integrated development on line and offline has also appeared in recent two years.

It is understood that Jianye has specialized e-commerce website, which can be used for customers to purchase various kinds of health products.

However, Jianye is still in the exploratory stage of online development. There is still time to prove and verify the development of online business in the future.

"There are many ways to build channels for fabric enterprises. Apart from participating in professional exhibitions and developing online businesses, they can also hold new product launches without worrying about channels. The key is to choose a suitable path for their own businesses."

Its staff responsible for overall planning and publicity said.

Ruyi cowboy, driven by the reputation of Ruyi group, has developed relatively smoothly.

But the pace of its market expansion has not dropped.

In Si Huadong's view, although Ruyi cowboy is not developing relevant online businesses, with the development of the Internet era, the online and offline integrated development will also become the future trend of the fabric industry.

"In terms of Ruyi, the development of channels depends on Intertextile professional exhibition such as autumn and winter noodles and accessories exhibition. On the other hand, it relies mainly on the development of offices.

We have set up offices in Hongkong, Shanghai and other cities to provide one to one service for our customers. This more targeted approach is a good recipe for a successful cowboy.

The exhibition is held in Shanghai, and I believe that the cowboy can take this opportunity to break through himself and find a broader space for development.

Si Huadong expressed confidence.

As for the development of fabric enterprises, they also send their own voice to Xing.

Cai Jiefeng said that as the intermediate link of the industrial chain, the fabric enterprises do not belong to the terminal, so the development on line seems not as easy as the clothing industry, and the difficulty is there.

But he also acknowledges that it is also reasonable for fabric companies to do more and more e-commerce.

For online development, it should also be divided into two aspects, compared to domestic fabric enterprises, and export sales are more suitable for the development of online businesses, because the operation of money making and other operations is more convenient.

But at the same time, online fabric pactions can not be seen, and there is a certain risk for customers. Enterprises still have to find the most suitable way for them.