Where Is The Fashion In Milan?

Held in Milan

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The more than 5000 km journey spanning the Eurasian continent, 5 days and 6 nights, while the busy official business took a long time to take the famous horse town, but the unique style of Milan as a world fashion center brought profound feelings and thoughts to reporters.

First acquaintance -- where is the fashion in Milan?

As the saying goes, "listening to the scenery is better than seeing the scenery", can the real Milan match perfectly with the previous judgement and imagination?

Taking the Air China CA950 flight, the Capital International Airport took off. After nearly 11 hours of long distance flight, it left Inner Mongolia. After Mongolia, Russia, Poland and Austria, the towering, snowy and spectacular the Alps and Italy Milan came to the world.

Malpeng SA airport landed, cleared and seized the luggage. Then, according to the planned plan, the airport was pported to Milan by the airport fast track.

In this process, the knowledge of Milan began to change: popularly speaking, Milan's airport equipment is still inferior to the airport of the three tier cities in China. Some friends from the same industry jokingly said: "it's just like a big car shop." of course, this is obviously a little emotional.

The color of the walls around the airport is dim. There are basically no colorful neon lights. The passageway is narrow and narrow, just like the underground passageway of the road.

This is Milan? This is the fashion, art and cultural capital Milan that many rich people are heading for. Believe that there are a few people who have such an impression and idea.

This impression also comes from Milan, which is in all directions, but it looks much older than Beijing.

The designated hotel is located at Perot, Milan, at the end of a subway. If there is any need to go to Milan, the subway will be the best pportation tool for journalists in a few days.

The subway stations in Milan usually do not have a wide space and bright lighting. The train windows are welded with iron bars for safety. The noise inside the train is very loud, there is no English in the broadcast, and there are no exceptions to several subway lines that the reporters have taken.

When the subway comes and goes, people's clothes are simple and casual, which is almost the same as that of the Chinese working people. There are almost no elements of fashion in the crowd.

The first time I went to the central street of Milan was to find a place to eat dinner. I felt that every street was narrow and old. The road paved with stone and stone was uneven. Shops usually closed around 7 o'clock. At eight or nine o'clock, it was cold and clear in the streets of Milan.

Such a city facility, such a city rhythm, where is the charm of Milan's fashion?

On the three day, the official business ended, and finally one day was left to go to Milan in good and short distance, feeling Milan and understanding Milan.

Take the subway from Perot and get off the train at Duomo stop. It should be the most famous scenic spot in Milan, the bishop Cathedral of Milan.

The bishop Cathedral of Milan was founded in 1387. It is the second largest Catholic Church in the world, which is complementary to the status of Milan's Catholic town.

The Gothic architecture, which has been completed for 500 years, has held the coronation of Napoleon. It is the spiritual symbol and fashion symbol of Milan. It is also a symbol of Italy.

Although there was a knowledge of cathedrals in various media, the first time the reporter saw the building was still unshaken.

At that time, I still remember clearly that when reporters walked out of the subway and looked up for a moment, they felt that their scalp was numb and their hair was standing up.

What a masterpiece it is! From every side, it looks like a huge artwork with a hollowing out. It is gorgeous, magnificent, and can not be reached. Every stone pillar in the church is solemnly breathed and held in awe.

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The bishop cathedral is such a historic building that Milan can be seen everywhere in the renaissance town.

Like Vitoria II arcade, Teatro alla Scala, Milan golden four street and so on, the streets and buildings that remain intact become the most unique scenery of Milan.

People who go to Milan, especially Asians, mostly go to Napoleon street and the road of Matteo, in order to buy world famous luxury goods.

When reporters came to this famous landmark with their peers, it was found that this is not only a paradise for the "rich" shoppers, but also the base of the world's top brands such as Armani, Versace, PRADA, dujibana, Valentino, MOSCHINO and so on. It is also the richest building in Milan.

In the town of Como, the nearest town in Milan, reporters lingered in the city hall before the city hall in 1215. They did not want to leave for a long time. In this historical site, some people still work normally, and visitors can also visit.

In this small town built around the lake, every church and every building is a museum. Every wood and stone may deduce a meaningful historical poem.

In a church near the Milan canal, reporters were lucky to see the baptism of the Catholic Church.

Mottled churches, devout believers, quiet children, sounds of nature, and friendly people, like scenes reproduced in ancient Rome movies, all feel the unique cultural charm of Italy and Italians.

The mystical and splendid churches, the sculptures everywhere, the exquisite and unique buildings, the clean city appearance, and the streets in Milan are like entering the Museum of history with unique cultural symbols. They are perfectly integrated with the modern needs such as world famous products, popular releases, food appreciation and so on. Perhaps this is one of the important elements of Milan becoming the fashion capital of the world.

Thinking -- fashion from history to future

During the exhibition, when talking about the topic of Milan fashion show, there was a Chinese student studying design in Florence. During the Milan fashion week, some of the grand show will be held at Milan bishop Cathedral Square. The scene is very spectacular.

Yes, I think it's shocking. In the background of more than six centuries of world heritage, famous models are walking along the historical tunnel with gorgeous costumes. What kind of visual enjoyment will it be?

In Milan, there are many places where fashion activities can be created like this. But the most important thing for journalists is that historical preservation and artistic preservation bring people more artistic inspiration, design inspiration, consistent fashion genes and fashion symbols and cultural details. This is the foundation for Milan to become the fashion capital of the world.

What is fashion? Journalists have not done any special research and dare not make a false statement. But through Milan, the ancient, traditional, national and historical essence is perfectly integrated with today, so that the most vigorous and unique creation and innovation are fashions.

Fashion is a kind of memory that flows in the blood, and it is also an attitude towards life.

In the early days when he was a graphic media producer, he participated in a car show and a fashion show held in the Great Wall before the Great Hall of the working people's Cultural Palace in Beijing. The situation and background are not inferior to any other world heritage, but unfortunately, there are few such places that are easy to form and build.

Take Beijing as an example, has the heritage of imperial culture and quadrangle culture that has been followed for centuries has not been completely preserved? Does the unique regional culture of different places inherit the glory? Are these ethnic cultural genes perfectly integrated with modern concepts and cognitive realization? Are they traditional marks and market trends in various fields of brand design? We should learn to introspection between historical accumulation and cultural faults.

Recently, there is a ranking index of the decline of the ten famous cities in China. In the long history of dynastic change, there are dozens of famous cities in China, such as Changan (now Xi'an), capital of Luoyang, Nanjing of the ten dynasties, and so on.

With the change of history, these famous cities are fading away, and they are no longer brilliant, leaving only old relics for today's sake.

"If the skin does not exist, how will it be attached?"

There is a very interesting phenomenon. In Milan, people are riding on our humble pportation and small displacement cars. Many people wear shoes made in China, made in Kampuchea, and made in Vietnam, carrying bags made in China and decorated with Chinese made products. But he is still a member of the fashion capital of the world.

On the other hand, in some Asian countries, including China, people are keen to rush to buy a lot of famous brand consumer goods in Europe and consume about 30% of the world's luxury goods, but they are so far away from the fashion market.

On the return air China flight, faced with the Chinese people who are boarding the big bags and boarding the plane, facing the airtight smile and even the minimum smile can not be installed, a question flashes out: what is the true meaning of fashion? What kind of fashion do we need?