Chanel Parade Becomes An Excellent Platform For Protest

Last week, the Chanel show in Paris fashion week was widely talked about by false feminist protests. At the end of the show, Karl Lagerfeld personally led a group of models onto the T platform, playing slogans and slogans, such as "History is Her Story", "Make Fashion Not War" and "Fashion". On the same day, a real protest was staged in Hongkong, China. Tens of thousands of Hongkong compatriots are demonstrating in the streets of the city in order to win the right to vote democratically.

Under such a big background, the "fake demonstrations" staged on Chanel Avenue can be described as " Influence Not small -- repackaging political issues into a relaxed and worthwhile performance on Instagram. At the same time, this fashion show has successfully demonstrated the attraction of high-end show to the media. But can fashion show really use this attraction to spread serious topics while showing fashion? Can fashion really become a real protest platform?

We think it can be done.

In over 30 years of career, Jean Paul Gaultier is using fashion show to resolve social and political issues related to women's authority and women's aesthetic issues. Designers have been hiring large models (including Crystal Renn, MarquitaPring and Velvet D 'Amour), denatured models and old models. Walking show Successful women will also be invited to play alongside traditional models.

The Empress Dowager Vivienne Westwood is a living example of using the power of fashion to push forward the political agenda. The theme of the Empress Dowager's Vivienne Westwood Red Label 2015 spring summer series is "democracy in the United Kingdom". The queen empress dowager will support the referendum on Scotland's independence this Thursday. She believes that after the independence of the Scotland government, it will better serve the citizens and will also be a big day for democracy. In January this year, she asked the EU to pass laws responsible for environmental destruction by businesses and individuals.

Indeed, Empress Dowager has implemented the slogan "lovers of art is a free fighter" to every step of the work, infiltrating into the advertising of brands and stepping onto the T stage, completely beyond the scope of work as a designer. She also made speeches many times to express her support for nuclear weapons reduction and environmental protection.

But sometimes, brands that really support certain events do not advocate their positions in a big way. Sometimes, the real revolution is more silent, but it is not embedded in the operation of the company. For example, Stella McCartney supports animal rights and environmental protection by promising not to use animal products, such as leather or wool, as well as using degradable organic materials as far as possible. Stella McCartney's glasses are made of at least 50% of all natural reproducible materials, while sandals are biodegradable soles, and bags are made from recycled plastic bottles.

But until now, there has been little mention of McCartney's efforts in this area. The statement issued by the company begins with "we are not perfect until we are", and acknowledges that it is not easy to make products that are fully in line with professional ethics and conform to the principle of sustainable utilization. In fact, it is difficult to make such a choice, but in any case, Stella McCartney has made a commitment, which is probably the most real. Protest 。

This $1 trillion fashion industry has had a huge impact on our lives, economy and environment; therefore, the industry also has the ability to participate in things that are closely related to our society. But first and foremost, to convey the real voice is not a marketing show. The next time a fashion brand takes up a protest sign, please make sure you have something to say.