Golden Week Luxury Consumption In Mainland China Dropped By 20% Compared With The Same Period Last Week.

The World Luxury Association 10 released the 2014 "Golden Week" overseas Chinese luxury consumption report data show that from October 1, 2014 to October 7th, seven days long holiday, mainland China residents overseas consumption luxury goods totaled about 3 billion 200 million dollars, the total amount compared with the previous year's 4 billion 100 million U.S. dollars compared to the same period last year dropped 21.95%.

Among them,

Accounting for 68%, North America accounted for 27%, Hong Kong, Macao and Taiwan 5%; consumption volume decreased compared with last year, Hong Kong, Macao and Taiwan region's most obvious decline, a drop of nearly 70%.

From the perspective of consumer goods,

,

The four categories of cosmetics, perfume and watches remain the favorite of Chinese consumers.

The report conducted a group survey on the consumers in the main luxury areas during the golden week. It was found that most of the respondents believed that golden week is the best time to go shopping with their family members. 90% out of the country, luxury shopping is regarded as a main purpose of travel.

The golden week holiday has become an important holiday every year for luxury stores outside China, the report said, and Chinese tourists have become the focus of luxury business overseas.

The strong purchasing power of Chinese holidays and holidays has helped Chinese luxury students in the European luxury stores to provide Chinese plation services this week.

The report says that for all luxury brands, Chinese consumption status overseas is "extremely important".

In addition, the report considers that China's anti-corruption efforts are obvious, leading to the serious impact of luxury goods as high-end Chinese gifts circulation, which directly caused the phenomenon of luxury consumption by Chinese people overseas. The consumption data of China has greatly affected the total volume of the European market. 2014, the decline in China's "Golden Week" China's consumption volume led to an overall decline of 18.35% in European luxury market sales.

Related links:

Societe Generale technology yesterday said that the downstream brand enterprises are still using genuine leather as the main raw material for processing. From a long experience, consumers' recognition of leather is high, and the consumption inertia of leather products still exists.

Some investors asked about the impact of Li Jiacheng's investment in artificial leather company.

The main business of Xingye science and technology is the development, production and sale of upper and middle grade cattle shoe upper leather.