"You Are Sure To Come," The Fabric Exhibition Was Successfully Held.

Brand aggregation leads fashion trends

Recently, the "China Fashion alliance" and "China Textile and garment brand pioneer park" jointly organized the "expected you will come" fabric exhibition interactive exchange activities.

The city Songjiang District China Textile and clothing brand entrepreneurship Park was successfully held.

Representatives from China Fashion alliance, China Textile Information Center, and 21 representatives of the national fabric brand enterprises and more than 50 garment brands attended the event.

This activity broke through the form of traditional commercial docking for the first time. It is more suitable for textile and garment enterprises in the form of Show material, fashion appreciation, mentor advice and so on.

And effectively promote the communication and communication between clothing brand enterprises and fabric enterprises, providing an opportunity for clothing brand and fabric enterprises to meet each other's needs and to cater for each other's development.

At the scene of the event, more than 20 well-known domestic fabrics manufacturers such as Shishi Jingwei and Jiangsu Dan Mao show their selling points on the spot. Combined with the trend of the fabric industry in the Chinese market and consumer preferences, the market forecasts for 2015/16 autumn and winter fabrics are put forward.

Zhang Yiling, trend researcher of China Textile Information Center Research Department, has deeply analyzed the fashion trends of 2015/16 autumn and winter textile fabrics in China through four themes: "unsophisticated 2", "link", "stubborn" and "supernatural force", so as to provide direction for guests.

According to Zhang Wei, Secretary General of China Fashion alliance, the series of activities are divided into two seasons: spring, summer, autumn and winter each year. They are organized in the China Textile and clothing brand pioneer park.

Platform resources, collection of excellent supplier information such as national textile product development base enterprises and Chinese popular fabric entry enterprises, establish a standing product exhibition and release platform, and create a new product exhibition that will never end.

Excellent brand ecosystem leads the new trend of China's fashion industry

China Textile and garment brand pioneer park is jointly constructed by the China Textile Industry Federation and the Songjiang District people's Government of Shanghai. It is a national textile and garment industry upgrading demonstration park to promote the development of textile and clothing independent brand and promote industrial pformation and upgrading.

The master plan of this project will be 2000 mu. After completion, it is expected to attract more than five hundred outstanding brand enterprises. The design and Research Center, marketing center, enterprise headquarters and more than 60000 industry elite of thousands of industrial chain upstream and downstream cooperative enterprises will enter the park.

The park will strive to build a competitive R & D center, talent center, information center, trend and fashion publishing center, industry activity center and business center.

Guided by the needs of excellent brand development, the park has now built professional service platforms such as "China fashion fabrics exhibition and Exhibition Center", "fashion information service center", "color innovation center", "testing center" and "designer club". This platform can help enterprises to get the fashion information information, fabric new products, color supply chain management solutions and quality management support of the whole industry chain synchronously, comprehensively, systematically and safely.

In addition, nearly 60 thousand square meters of Fashion Arts Center will start construction at the end of the year, including the professional functions such as trend publishing, fashion show, product exhibition, cultural dissemination, brand incubation, exchange training and so on, which will provide more comprehensive professional supporting services for brand building and development.

The park carries out connotative development for the limited resources, promotes innovation, seeks sustainable development and good industrial chain ecology, promotes the development of specialization, informatization, collaboration and ecology in the park, and actively creates an "excellent brand ecosystem" to meet the needs of the growth and development of outstanding brands, and promotes the overall improvement of brand creative design, product development and fashion expression ability.