Analysis Of Personal Selling Ability Of Employees

Regardless of whether the Commission is based on individual performance or average performance, the sales performance of each employee should be counted.

Personal sales performance analysis includes two aspects, one is the monthly personal sales performance, the other is the individual sales performance in different time periods.

There are mainly two individual sales activities per month.

Constitute, one is personal sales ability and work enthusiasm, the second is personal "grab business" ability.

Through monthly individual

The analysis not only shows the sales level and work enthusiasm of the individual, but also judges the teamwork consciousness, unity consciousness and the team coordination and management level of the store manager.

The individual sales performance in different time periods is usually counted and compared by the timeliness of the store manager. For example, if some employees have abnormal sales performance over a period of time, it may be the mentality of the employee, such as whether there is something in the family, lovelorn, dissatisfaction with company management or salary last month, and conflicts with colleagues.

Store managers should immediately understand and help them to solve their problems so as to change their mindset and improve their personal sales performance.

2, customer unit price analysis.

The unit price per passenger, that is, the average single ticket sales, is one of the most important influencing factors of personal sales performance and overall sales performance of stores.

Generally speaking, improving the sales volume of single ticket is much easier than raising the number of sales votes, and the study of customer unit price is often ignored.

The personal selling price of individual customers is mainly influenced by display, clothing collocation technology and additional marketing techniques.

Therefore, the data analysis of customer price and the matching characteristics of single ticket sales can identify the individual's additional marketing ability and the habit of clothing matching, and even analyze the combination ability and color combination ability of display level and order.

For the low unit price of customers due to the ability to purchase, it can be solved through targeted incentive measures in a certain period, such as how much money is sold or how many pieces of cash are awarded to a single ticket, which is of great significance to the overall sales performance of a store.