Opening Up Women'S Clothing Store: Five Blind Spots Need Attention
One, according to their preferences.
Stock purchase
Most of the clothes are made of MM. The original intention of making clothes is generally romantic. They think they like shopping, like clothes, and have the experience of clothing purchase, so they blindly open the clothing store.
In fact, many of the clothes that die badly are new ones. They all make the first big mistake: purchase according to their likes and dislikes. How do you say it? You like it, and it doesn't mean others like it; if you like it, it doesn't mean the market likes it; you like it, not even the location of your shop, and the decoration of your shop.
Although the imported goods are all good selected goods, but because of their messy style, it looks like a grocery store, and a good price is 3 yuan.
Therefore, making clothes is all laity. In their eyes, the only thing that suits oneself is the best.
The hardest part of opening a shop is to find out who you are.
Two, the "lazy" complex
Clothing has a small success, for example, to go to the 13 line, get off the train, go straight to the destination, find the familiar home directly, sweep the goods, send out, spend the whole afternoon idle, leisurely and carefree, and drink lots of coffee in star bar. These people will never grow bigger.
Because they have made second taboo taboos: laziness! Success depends on accumulation and not accumulating at any time. When you knock on the door successfully, you simply don't know who he is.
If you want to start a shop successfully, don't give yourself a lazy excuse to knock your alarm bell at any time.
Three, face problem
stay
Wholesale market
Inside, the shop owner complimented a few sentences, took more colors, and took a lot of people. Some MM, in their shop, had a glib tongue. In the wholesale market, a few words of "big customers and eyes" came down.
Life is like this, reincarnation.
When you slaughter people, you will become clear headed and confused when you are killed.
Small accounts can not be worked out. There are few pieces in the wholesale market, hundreds of pieces, hundreds of pieces, and hundreds of pieces. For a small shop, I don't know how much water I need to pay, especially when I am fooled by the slow sale.
In line with regulations, a knowledgeable person will be respected by others for reasonable bargaining.
Four, adaptation phenomenon
Did the shopkeepers have such experience: entering a wholesale file, after the first selection of the goods, slowly feel that the other goods are also good, take some more? In fact, this is a psychological "adaptation phenomenon."
It is the old saying "entering the abalone fish for a long time without hearing its odour, and entering the room of Zhi LAN for a long time does not smell its fragrance".
Psychology tells us that human sensory organs are prone to change, and continuous stimulation will reduce sensitivity.
When buying, remind yourself at any time not to be impulsive. If you have time, go back and forth several times, so that you can pick the best goods.
Five.
physical strength
Not enough
Most shops purchase MM, and their physical strength is generally not very good.
In the same sense, physical strength is not good, people's sense organs are easy to change, and the resolution of good or bad products is reduced.
In addition, for example, anxious mood, when the goods want to rush through as soon as possible, the "quick death" mentality is obvious.
This will greatly increase the chances of getting bad goods.
Therefore, before the ancients did important things, there was a scientific basis for "bathing and changing clothes" and "fasting".
During the physiological cycle of women, emotions are more volatile and out of control.
Therefore, MM is not encouraged during the physiological cycle.
A person's physical strength is limited after all. Therefore, before starting, we must analyze those places that are the focus of purchase, leave the good time and the best physical energy to them, and use them wherever they are, tired and tired.
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