How Can We Sell New Products To Traditional Products?

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There are so many things we don't need, but we finally pay for each other.

Many sales behavior is not rational, it can be said that 60% of goods sold because of irrational sales.

For example, most products that are cheap or not high in consumption.

So, so, it is necessary to study what is the selling point of the product.

Throwing this issue is not mentally retarded.

Whether you are a spectator or a business person, do you see the merchandise or the merchandise you sell, which really attracts you? Or does the selling point of the products you sell are excavated? Most of them are not. Of course, innovative sales have to pay a certain price, such as hiring professionals in financial resources, such as trying new ways of failure, and so on, so lack of innovation is understandable.

Why do business people are cautious and conservative? Because they pay too much.

I think people in business should have a deep understanding.

However, if there is no special move, it is just a running line with peers instead of surpassing.

So what is the selling point of the product?

屬性，并非是產(chǎn)品的賣(mài)點(diǎn)，特別是常規(guī)產(chǎn)品，因?yàn)榇蠹叶加械膶傩裕阏f(shuō)的再多也枉然，你要做的就是出奇制勝，如何讓一個(gè)再傳統(tǒng)不過(guò)的產(chǎn)品在消費(fèi)者面前出新意呢?舉個(gè)例子，最近接觸到一個(gè)做保溫杯的客戶，這種每家都有的秋冬季產(chǎn)品再普通不過(guò)了，但是，你去超市去網(wǎng)上購(gòu)買(mǎi)，就會(huì)面臨一個(gè)你不知道選擇誰(shuí)的問(wèn)題，在價(jià)格戰(zhàn)激烈得不能再激烈的現(xiàn)狀下，大家價(jià)格都差不多了，在產(chǎn)品設(shè)計(jì)上，這種產(chǎn)品已經(jīng)走向成熟，男人用的保溫杯難不成你還在上面加朵小花?同質(zhì)化是一個(gè)讓商家與消費(fèi)者都頭疼的問(wèn)題，對(duì)于商家來(lái)說(shuō)同質(zhì)化導(dǎo)致競(jìng)爭(zhēng)激烈，對(duì)于消費(fèi)者來(lái)說(shuō)同質(zhì)化導(dǎo)致難以選擇，結(jié)果和答案來(lái)了：要做的就是尋找產(chǎn)品差異化。

Back to the theme, why is the selling point and differentiation of products most relevant? Because most enterprises do not have the strength to have strong channels in communication. When consumers see your product, you must try to impress the other party on the shortest time to increase the turnover rate. Even small businesses can do this. Small and micro enterprises are the most difficult and the most differentiated measures.

If you have the money to advertise on Provincial TV, you will still fail. That is the problem of intelligence quotient.

　　說(shuō)到這個(gè)客戶的產(chǎn)品保溫杯，有啥差異化呢?嚴(yán)格來(lái)說(shuō)啥也沒(méi)有，質(zhì)量只是正常，在一個(gè)產(chǎn)品成為一個(gè)產(chǎn)業(yè)的時(shí)候，生產(chǎn)制造已經(jīng)不是問(wèn)題了，但是必須要找出它的差異化，哪怕沒(méi)有也要給找出來(lái)甚至在不傷天害理的情況下給編出來(lái)，這個(gè)牌子的產(chǎn)品的設(shè)計(jì)師是在美國(guó)的德國(guó)人，生產(chǎn)地是在中國(guó)From EMKT.com.cn的金華永康，永康是中國(guó)五金城，但是中國(guó)制造在中國(guó)人自己眼里并不高端，這個(gè)沒(méi)啥文章可做，美國(guó)呢?是發(fā)達(dá)國(guó)家，但是在制造上并非頂級(jí)，除了互聯(lián)網(wǎng)上美國(guó)是對(duì)全世界做出了大貢獻(xiàn)外，制造上也一般，因此這個(gè)德國(guó)背景是可以考慮的，德國(guó)讓人想到了啥?最頂級(jí)的無(wú)非是奔馳了，因此，關(guān)于這個(gè)保溫杯的歷史差異化也就出來(lái)了：來(lái)自奔馳的故鄉(xiāng)。

Big brand is a way of brand differentiation, but it can't be a peer. If you are a colleague, then you are also.

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This needs attention.

Vacuum cups? Benz cars? Two unfinished products, but because some elements can also fit together to achieve ingenious effect.

Of course, no false propaganda is recommended. In today's globalisation, brand differentiation can be achieved through many upstream and downstream cooperation. Therefore, some commercial hitchhiking activities can also be taken for brand differentiation.

　　光有商業(yè)差異化的傍大牌的搭車(chē)行為還不夠，還需要進(jìn)一步進(jìn)行差異化，對(duì)于一個(gè)保溫杯而言，“來(lái)自奔馳的故鄉(xiāng)”只能讓人感受到制造工藝的歷史，那么還需要其他方面來(lái)進(jìn)一步加強(qiáng)消費(fèi)者差異化印象，這里我給對(duì)方在材料上進(jìn)行差異化包裝，以“醫(yī)用級(jí)”的抗菌滅菌材料來(lái)塑造杯膽本身，在對(duì)外宣傳上可以突出“醫(yī)用級(jí)”概念符號(hào)，什么是醫(yī)用級(jí)呢?顧名思義就是醫(yī)療健康上的級(jí)別，我們都知道醫(yī)院對(duì)于環(huán)境和設(shè)備要求都是很高的，比如有無(wú)菌病房，那么保溫杯且是“醫(yī)用級(jí)” 的，不僅讓消費(fèi)者印象深刻，而且立即跟普通的保溫杯區(qū)分開(kāi)來(lái)了，醫(yī)用級(jí)，即抗菌，抗輻射，綠色，健康，是不是很不一般?當(dāng)然，我鄙視虛假宣傳，這么干也并非一定要虛假宣傳，對(duì)于企業(yè)在達(dá)到一定條件下，可以在品牌差異化目標(biāo)確立后，有所方向的去朝著這塊去走。

Is that enough? It's enough to bluff you, but it's not big enough, and the insulation products will eventually return to heat preservation, otherwise consumers will still not buy it. Otherwise, consumers will still not buy it. This is the difference between the product attributes and the coldest place in the world. In the minds of most people, there is no doubt that the north and south poles are very strong. If a cup is passed in the north and south poles, is it very cold? Is it a fake propaganda? If you do not sponsor the team, it is necessary to be processed by industry and commerce. However, "the cold test has passed the polar science test", so that no one will find you in trouble. Is the differentiation of the product's functional properties coming out again? "Home from Mercedes Benz", "all material medical grade".

To a certain extent, business is to create something out of nothing, and then strive to achieve the goal of your brand differentiation, and eventually become an objective existence.

Mosley, the high-end brand of Guangming Zi, has been packaged in Changshou village. In fact, did the old people live in the real longevity village? How many years ago did the bright milk come into being? These old people were born when the bright milk was not there. Then, is Mosley's milk false propaganda? What do you think?

False propaganda is shameful, but the world itself is very contradictory. Strictly speaking, few big brands can avoid punishment.

Therefore, in the differentiation, do not harm the interests of others as the bottom line.

After differentiated positioning, it is desirable to strive for the goal of differentiation.