How Does Korea'S Clothing House Continue To Lead The Electricity Supplier?

In April, signed the international superstar, the hit Korean drama "star from you" heroine Gianna Jun, in July Huang Xiaoming, Li Bingbing and Quan Ren entered the Internet venture capital circle "Star VC" the first investment project landing, the star shares the Han Du clothing house.

The Korean capital has earned people's attention.

Why do stars at home and abroad love each other?

As we all know, as the first brand of China's "Internet fast fashion", Han Du Yi she has not only amazing speed of development, but also revolutionary business model innovation ability and first-class capital operation standard.

Star VC announced a share in the South Korea

In July 11th this year, Huang Xiaoming, Li Bingbing and Quan Ren announced their involvement in the Internet venture capital circle "Star VC", announced that they had set foot in the Internet venture capital circle, and set up a Star VC to find innovative companies in China.

Almost overnight, countless media, WeChat platforms, forums, media official micro-blog are being reproduced and reported.

It is understood that only three days after the announcement of Star VC, 1021 companies extended their olive branches, and the invitation reached more than 2000.

Finally, the first project fell to the Internet fast fashion first brand Han Du Yi house.

The reason why han Du Yi house is able to stand out is not only brand awareness, but also strong potential for development and innovation.

Zhao Yingguang said that the reason why he chose to invest in Star VC is that it can bring the brand's fashion and reputation to a higher level.

From Gianna Jun endorsement to Star VC shares

Prior to this, Zhao Yingguang, founder and CEO of Han Du Yi house, told reporters in an interview that he invited

It took only two weeks to act as spokesperson for Han Du Yi house from operation to signing.

Han Du Yi house was very cautious about signing artists from the very beginning, and put forward 3 requirements internally: first, there must be a clear representation of South Korea's elements, either Koreans or a very good entertainer in Korea.

Second, it must be the most popular and first-rate star. It can become the most popular representative of the year.

Third, we must represent youth, fashion and vitality, because this is the core positioning of Han Du.

Gianna Jun's model was born, so the fashion fad is perfect. It matches Han Du's location, which is very consistent with Han Feng's fashion. With the help of "stars from you," Gianna Jun's popularity has skyrocketed.

The image of Qian Song Yi, youthful, vibrant and fashionable, fully accords with the standard of Han Du selection spokesperson.

Earlier in the early April, Han Du she just signed the hit Gianna Jun, the actress from the stars.

In the subsequent Juhuasuan brand group activities, the single group sales exceeded 100 thousand, creating the highest brand of Juhuasuan women's clothing category.

It is reported that three stars Huang Xiaoming, Li Bingbing and Quan Ren are not only shareholders of Korea's clothes house, but also responsible for the user experience and create attractive personality for enterprises.

"ZARA is Spanish, H&M is Swedish, UNIQLO is Japanese and C&A is Holland.

Star VC asks you to call out: Han Du Yi she is China! "Star VC introduced the first project of Korean shares, and most of them wanted to hold the latter as the momentum of the Chinese version of ZARA.

Previously, Star VC also said, "3 people have prepared enough sincerity and funds, not only to be shareholders of enterprises, but also to be responsible for user experience."

Analysts pointed out that, please star endorsement and star investment shares, one is to give stars money, one is the star to give money, the difference is still great, Star Investment in shares, real gold and silver pay, represents the heart of the enterprise and common development.

From signing the "national goddess" Gianna Jun spokesperson to the success of Star VC, Han Du Yi house has a sparkling diamond on the laurel of "Internet fast fashion first brand".

Brand incubation will be more like a duck to water.

Zhao Yingguang said that in the future, the Korean clothing house will be an intermediate layer.

It is a Internet Co that is deeply embedded in cooperation with Tmall, Jingdong, vip.com and other electronic business platforms.

In 2014, the Korean home group has redefined the vision of the company as "the most influential fashion brand incubator platform in the world". The mission is "achieving a dream team", so that more and more private brands are born on the "Han Douyun fashion platform".

What is the difference between the multi brand operation of Han Du Yi house and the multi brand operation of other companies? Zhao Yingguang thinks that Han Du Yi house has built a healthy system suitable for multi brand construction through the "single product whole operation system" centered on the product group: a strong desire and ability from bottom to top, and a top-down guidance and support system. This system is very suitable for the small and beautiful fashion brands in the Internet age.

The reason why han Du Yi house has been able to successfully operate dozens of sub brands, and has the ability and strength to quickly hatch new brands, to a large extent, also benefits from the short, flat and fast advantages of its product group mode.

As of September this year, there were 17 private brands in the Korean clothing house.

The recent goal of Korea's clothes house is to reproduce the fashion brands with different subdivision strategies through self hatching, joint venture acquisition and fashion cloud platform construction, and to copy the "single product whole operation system" with the product group as the core, and to provide support for four aspects of the supply chain system, IT system, storage system and customer service system, so as to form an Internet fashion brand cluster covering Han Feng brand group, European and American brand group and Oriental brand group. By 2020, at least 50 fashion brands will be hatched, and more than 10 billion of the paction volume will be achieved.

Internet era is only unexpected, no impossible.

The development of Han Du Yi house confirms this truth.

The mystery of Han Du Yi's creation is the subversive innovation of business mode.

Now, the Korean family has signed the Korean star Gianna Jun, and has introduced the "Star VC". The pattern of multi star endorsement is improving day by day, and the brand incubation will be more like a duck to water.