The Trend Of Online Shopping Promotes Positive Transformation Of Traditional Commercial Companies

With the increase of network penetration and the popularity of smart phones, the mobile Internet has entered a stage of rapid development. The major electricity providers have begun to actively prepare for mobile terminals, and the scale of mobile shopping market transactions has increased rapidly. Online shopping is a new force, which has been growing at a high speed, and has continued to dominate the traditional physical retail market share.

According to analysts, this year, the online shopping market still maintained a relatively fast growth rate. The proportion of total consumption of social retail products will also be further improved, and e-commerce itself is undergoing industrial change: with jumei.com, vip.com, Jingdong, Alibaba and other enterprises listed, it will promote the expansion of their own strategy and business development.

Reporters noted that traditional retail businesses such as Wangfujing, Jingtai Yintai, Tianhong shopping mall, friends and shares, Yonghui supermarket, and step by step enterprises have "touches the net". And with the mobile Internet, O2O With the advent of the era, there will be more and more cooperation between Internet companies and traditional enterprises in the future.

Among them, You a shares It means that under the background of the downturn of the retail main business, the company actively develops new business areas. The company will build the first public consumption service platform, including the four major platforms, including online shopping, life service, game entertainment, and government service, and finally realize the service of Hunan from the regional characteristics to the national level. Integrated services Comprehensive upgrading. Online shopping platform is the most important part of the company's O2O platform strategic project.

A, who has just resumed its business in September 30th, also said it plans to raise 2 billion 300 million yuan to build an e-commerce project. According to the plan, the company intends to invest 500 million yuan in the construction of e-commerce platform project. The project aims to upgrade and upgrade the existing e-commerce system, establish a unified e-commerce business management platform, and improve the online retail service system. It will build the PC terminal and mobile terminal customer experience platform with O2O and B2C as the basic mode of e-commerce platform.

At the same time, the company plans to set up 8 shopping malls and shopping centers and supermarkets, home appliances stores and home shopping stores and other 50 stores in the cities of Kunming and Yunnan in the next 3 years, and further expand the industry resources integration and business entity layout in the core area of the company.

The company said that while achieving precise marketing, the company will also rely on existing members and good brands to establish an independent e-commerce platform, realize the integration and promotion of online and offline businesses, expand and strengthen its main business, build a leading e-commerce platform in Southwest China, cultivate new profit growth points, achieve business mode upgrading, enhance competitiveness and market share, and enhance the profitability of listed companies.