Who Should Blame For Japan'S Decline?

What kind of brand is the tide card? It was not a problem ten years ago. At that time, the tide brand was the streetwear Street suit. Anyway, it was the United States and those who took some side brands with sports, such as skateboards, surfing, basketball, and baggy clothes. It looked a bit sloppy. It felt like a small street mixer.

later

People began to improve street clothes. The trend fathers could not wear such large clothes, so they designed their own products and launched a limited sale in Harajuku.

The category is still those products. Today, a gorilla head is printed on the white sweater. Tomorrow, a pair of slippers will be embroidered.

The trend of Japan will soon affect Hongkong. Hongkong people used to talk about order and love queuing. Mainland people saw Hongkong people queuing up to buy Sweaters in central everyday. That must be twelve points.

Unfortunately, Japan

The ten year of gold is from 1995 to 2005. When the people knew some Japanese tide cards, they had already reached the peak.

At that time, the mainland market did not have the current scale, which could drive the global fashion industry.

So although some Japanese brands went to fashion week in Paris, orders were not enough for company expenses.

So some chose to shut down a few years ago, and some persisted for a long time. However, maybe the designer himself lost interest in the creation. He could not always draw skeletons and eventually chose to shut down.

Better selling the brand to the Hongkong company is also a continuation of incense, and then the new mother has given birth to a lot of children with the second line, cross boundary and limit of the tide card.

Speaking of creation, Japan's tide brand.

There are probably two reasons.

One is the reference system. If the designer's original goal is the American sports or Cowboy brand, the space to play is really limited.

Jeans can also play some crafts, such as how to wear new trousers as if they have been worn for thirty years and never washed before.

The other point is age. Boy always grows into man, and designers want to wear them too much. So the trend fathers also dress up shirts and suits, but the reference is American style.

Although Street idol comes from the bottom society, it is really out of the world.

You see, NBA star Lebron James and Wade have a special dress consultant. They all wear a neat custom suit after they finish the game. They don't repeat it for one or two weeks. They know that the temperature in Miami can wear white shirts and big trousers all year round.

Another look at the performing arts circle. Kanye West Kan was wearing the fence glasses and cock silk when he was on the road. Later he walked up the tall line, and Paris fashion week was a must.

The American pop stars need to dress up, who will be satisfied, or the Europeans? The brands of European fashion capital may have a sense of street style, but they seize the opportunity to win the right to speak with the Hollywood stars.

Of course, the key is the product, which brings fashion sense to the fashion style, needs design, needs advanced materials, fine workmanship, and symbolic details.

It is known that the bottom-up Street trend is a branch of the top-down fashion style.

The product can sell high prices and sell large quantities. The more rich people buy, the more they will be identified. The rich two generation will go all the way.

In this regard, the United States has been very clear about the situation, and now a few of the US tide brands are not Chinese products. They are all put in Italy. It is also interesting to think that Italy tailors do not make suits, they have changed into sweater. Now every designer brand has to push one or two kinds of protective clothing, and girls should wear them with long skirts and high heels.

Now, in retrospect, if the Japanese tide brand can avoid the limited mode of this simple hunger marketing, the European fabric, produced in Italy, so that the texture of the product has a big leap, so as to enhance the price performance in the case of improving the cost performance, will it not be so lonely now?

But this is not likely to happen. Japanese brands have the craftsmen spirit and like to study their own production. Japan's domestic market is still relatively large, and there is no real urgency to go out; Japan's financial system makes lending rates close to zero. Japanese tide cards can borrow almost no cost of loans, without the involvement of related industrial capital or venture capital, and at the same time lose the resources that capital can bring.

Most importantly, the wholesale price in Japan's circulation system is surprisingly high. Half off or even forty percent off supply makes retailers too limited in profit margins.

Therefore, Ghri, a small domestic buyer, sells a lot of Japanese brands, which are often shopkeepers coming in through retail channels, because wholesale prices can not be too cheap.

In fact, in the final analysis, these tide Godfather insisted on their origin from the street, and didn't want to be too commercial. This can be supported by the number of fans in micro-blog. There are more than 58000 fans of Nigo, while OriginalFake's Kaws has only more than 700 fans.

But what do they think when they see people in the streets full of clothes they lead the trend?