Chanel Group'S Brand Is On The Top.

Chanel is a big brand whether or not in fashion circles. The unique brand of Chanel group, including the luxury swimsuit brand ERES, known as the little black dress swimsuit, is the little-known accessories lace rabbit hat cap made in 2010, Maison Michel, the British knitting brand Barrie and so on.

But as long as those who have seen the brand design and craft, they will agree that they have the same blood relationship with Chanel and are absolutely confident and graceful. Behind them Chanel With the help of gold, this year's brand has finally entered the London luxury shopping street Burlington Arcade, leading the fashion trend ball. If you haven't heard their name, it's not too late to know now.

The first thing to introduce is the swimwear brand ERES, which was founded in 1968. As early as in 1970s, ERES was famous for its innovative swimsuit design. For example, the two sizes of swimsuits of different sizes were issued, so that the wearer could choose the right swimsuit according to his physique and remove the steel rings and gaskets that deliberately created the female body lines. This is still a very unique idea, reflecting the aesthetic view of the brand. Avant-garde self-confidence has never let ERES rise to any interest in the fashion week. Only two international invitations and fashion media are invited annually to the Paris headquarters to enjoy beautiful swimsuit works.

Until now, such a personalized design still owes to Dior Val RIE, who was once the chief designer of underwear design at Dior and Chlo. She said, "I don't care about the trend, and I don't even know what's in fashion. I just follow my instincts. "(I don" t follow trends, I don "t even know what what", she is from the female body charming line as the starting point, aiming at not showing the beauty of natural and unnatural creation, and more often challenges the general swimming suit less saturated green jungle green, or the goose yellow of chicken young hair, but the most amazing thing is often create a totally unconventional cut, so the so-called high quality swimsuit design is probably beyond this.

In addition to the design style, ERES's other strength is cutting-edge. Cloth research and development 。 From the injection of silica gel to the interlayer of cloth to create the effect of natural chest type, the patent of the exclusive cloth for mixing special elastic fibers makes the brand swimsuit have enough tightness to support the body curve, and the better drainage and quick drying. No wonder though a swimsuit is asking for 165 euros to 400 euros (about NT $6500 to $15000), loyal customers are willing to pay for the perfect swimsuit. Since Chanel bought the brand in 1996 and launched the underwear series in 1998, and the material is still made of swimsuit fabrics, ERES has maintained the character of not overexposure. The 2014 spring summer series invited dental supermodel Lindsey Wixson shooting catalog, and actively cooperate with Net-a-Porter, hoping to extend the sales tentacles to North America and the booming Asian market. I do not know that the future brands will remain low-key, let us wait and see.

Another Chanel brand, Maison Michel, is much more famous. Since Auguste Michel founded its brand in 1936, workshops have made traditional dreamy hand hat and headwear with traditional exquisite workmanship. Because of the exquisite workmanship, they made many headlines for many advanced brand tailored clothing and garment series in 80s, including Givenchy, Nina Ricci, Lanvin and Christian Lacroix. In 1996, Chanel group, in order to ensure that the old traditional handicrafts can continue to be used for brands, the acquisition of seven handcrafts, including the hat decorating craftsman brand Maison Michel, has become the precious fashion heritage of Chanel.

This nearly 100 years old French hat shop has been accumulated by years. grace And the absolute demand for quality is almost unmatched. In the first place, Coco Chanel was originally made of hat, so it can be identified by Chanel group. It has definitely inherited many cultural and artistic essences. The mastery of wheat straw, satin and fluffy material and more than 3000 kinds of soft Tilia wooden hat models have created many classic caps in these decades. Since 2006, as director of art of Chanel accessories and jewellery director Laetitia Crahay, Maison Michel has created a modern and innovative image in her hands, with the brand gene as the foundation, extending more feminine or young punk breath. The series of accessories, ribbons and jewelry headgear decorated with feathers and lace on the Chanel stretches have the texture of modern art, while the more popular series of the market, such as the PVC cap or pearl lace hoop decorated with pearls, become the humor and humor of Qiao Xiao.

Maison Michel has a long history of brand, but innovation and innovation never deteriorated over time. Karl Lagerfeld digital hand mirror recording, taking black and white images with headwear and hat design is exquisite and exquisite, celebrities are also indispensable in the mirror. 2009 autumn and winter women stars Milla Jovovich, John Lennon and Yoko Ono only child Sean Lennon show charm. In autumn and winter, 2011 autumn and winter play the role of Clemence Poesy and supermodel Sasha Pivovarova designed by Harry Potter. In the spring and summer 2010 catalogue, the stylist of Cedric Rivrain, the fashion illustrator, was used as a performance tool to perfectly outline the beauty of the design work and the beauty of the fashionable women, such as Olsen sister flower and Kate Moss. Of course, fashion celebrities Alexa Chung, Poppy Delevingne, Olivia Palermo, and popular women Chlo Chlo Moretz, Emma Watson, Blake are all iron powder. I believe there are celebrities and designers who will continue their life in the red century.

Compared with the other two brands, the British cashmere knitting brand Barrie was later joined in the Chanel family. In August 2012, Barrie was supervised by the government because of the financial crisis. Chanel, who had worked with the brand for more than 25 years, jumped out after 2 months and announced that it would take over the hot potato. The British version wrote the report on the topic of "saving the British knitted brand by Chanel". It praised Chanel for keeping the rice bowl of 176 skilled craftsmen and letting Barrie avoid the fate of closing down. In a 2013 visit to Barrie, Susie Bubble, a blogger, gave a pretty big affirmation to Chanel, saying that in today's fast fashion fashion world, Chanel has a strong interest in saving the British knitting industry.

But Chanel is not a philanthropist to save the sunset industry. If Barrie does not have special knitting strength, Chanel will not be able to invest. Founded in 1903, Barrie has always been proud and confident of its knitting workshop. The quality of its cloth is not only proud of the craftsmen, but also has the tradition of acquiring ancient knitting machines, which shows the persistence of tradition and perfection. A knitted sweater is made from woolen roll, woven fabric, tailoring and sewing. Every step is done accurately in the hands of professional weavers. Herm s and Dior are old customers. In the year when the brand was acquired, Chanel's 2013 early autumn Metiers d 'Art series, held at Linlithgow Palace, was designed to celebrate the unique beauty of being incorporated into Barrie and displaying knitwear items.

With the help of Chanel's capital and business team, Barrie's big start this year will again show the vitality of a hundred years old and revitalized. The brand first announced the launch of the 2014 autumn winter clothing series, and invited Lily Collins to be the brand spokesperson. The advertisement, of course, was from Karl Lagerfeld palm mirror. It also opened its first flagship store in Paris in June 16th. It has played the role of Chanel OEM, and has officially entered the fashion industry. This is a test of the brand operators' creativity and creativity, and how to build a place for Barrie in the fashion industry will be a challenge for Barrie.