US Brand Oscar De La Renta Announces New Creative Director

Oscar De La Renta confirmed that Peter Copping, the design director who just left Nina Ricci, will fight to Oscar De La to become creative director.

Actually, a month ago, there was an endless stream of news about Peter Copping job hopping, but now it's settled.

In an interview with the media, he revealed: 20 years in Paris.

After that, now I am embarking on a new journey. Oscar De La Renta, as a representative of American elegant fashion, is now very excited to have the opportunity to work for the brand.

He will start working for the brand in November 3rd, and at the same time, his first fashion series for the brand will be the 2015 autumn and winter advanced garments.

Oscar De La Renta, the helmsman of the same brand, also welcomed the entry of Peter Copping. He said in an interview that she was very pleased that Peter became a member of our company. He is a very talented designer. We have profound curiosity about the world's exploration, whether from the music to the artistic span, or from the architecture to the garden.

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How red is luxury? In 2013, Michael Kors, a luxury luxury brand, ranked eighth in a number of veteran luxury brands with a market value of 16 billion 500 million US dollars, while Kate Spade reported that its 2013 third quarter sales even rose by 76.4% over the same period.

In the past two years, Michael Kors, Tory Burch, Kate Spade these luxury luxury brands have replaced the Chanel, Dior, Louis Vuitton and so on, becoming the most popular hot pursuit of seafood shopping.

It is not hard to see that last year, the global luxury industry was hit by a low level in China. Many brands were caught in a "closed shop" trend, but more and more light luxury brands began to live together with the old luxury goods stores.

The simplicity, trend and personality of light luxury brands cater to the fashion spirit pursued by modern people. Compared with luxuries, the more acceptable price is the most important reason for the luxury brand to become the "blue ocean" after the weakness of the luxury market in the global market.

For example, the price of light luxury brands represented by Michael Kors, Kate Spade and so on are mostly around 400 US dollars, while the entry prices of traditional luxury brands such as Louis Vuitton and Gucci are priced at US $1000.

However, the intensified competition among brands has begun to make many luxury brands have to sell through deep discount.

For example, not long ago, Kate Spade launched the 71% off special sale promotion campaign on the US official website to let many fans who love it crazily grab goods, and sigh that it has more and more "cabbage products" flavor.

According to the latest information, Kate Spade and Michael Kors have shown signs of hard sales and gross profit margins. All these make light luxury brands more and more like the fast fashion of luxury goods industry. Once the price and update speed can not meet the needs of consumers, sales will stagnate immediately.

How to get out of this predicament is the biggest problem faced by the current luxury brand.

Lightweight luxury brands need to be vigilant.

Just as Michael Kors has won a big win in the contest between Coach and Coach, it is precisely because Coach's conservatism has given Michael Kors more opportunities to shine.

Conservative single leather products and repeated old designs, and hope to rely on the inherent leading position, obviously can not keep pace with the development of the times.

The light and luxurious brand of the rising star, in addition to the leather goods, also produces glasses, watches, shoes, jewelry and all the surrounding products, even home, providing one-stop service and experience.

But in order to keep up with the trend elements, even at the risk of "plagiarism", attracting customers with the advantage of low price, but risking the risk of becoming a fast fashion brand, once the impression is formed, it will be hard to restore the image of the light luxury brand.

Therefore, if the luxury brand wants to maintain its vigor advantage, I still need to make more efforts in design innovation.

After all, with the hat of luxury, we must be able to afford the price that consumers pay.