After Listing Alibaba Calculates "Double 11" Globalization

Coveted global increments

After the listing of Ali, the first "double 11", Tmall is more cautious about sales figures and keeps silent about such issues as "expected sales", but this does not mean that Ali does not care.

From many details, it is not hard to find that Ali still looks forward to the huge sales volume of "double 11", enhancing investor confidence, promoting the rising share price and gaining global media attention.

Taobao will be included in the "double 11" and the layout of overseas, is the "double 11" incremental push.

In Wang Yulei's view, this year's "double 11" has three key words: globalization, platform and wireless, and globalization is undoubtedly the most attractive point.

Yesterday, ZARA Tmall flagship store opened, and friends circle came out to see whether ZARA would take part in the expectation of "double 11".

Foreign brands represented by ZARA are closely watching the Chinese market.

In this year's "double 11" overseas participants, there are more than 200 international brands, and this figure will increase in the next more than 20 days.

"These businesses did not exist in previous years," according to Wang Yulei. This year is the first attempt to internationalize the "double 11". "Listing of Ali has given all media attention to the Chinese market, and many countries have seen the great potential of the Chinese market."

In the past, foreign brands could only use the traditional open shop mode, the cycle was very long.

But on the Internet platform, they can achieve expectations in a short time.

Beijing Business Daily reporter learned that the Tmall international platform was officially operated in April, and overseas businesses opened shop on the platform. Most of the products were overseas direct mail, and through the Bonded Zone warehouse with ALI, they entered the mainland after formal declaration.

Rookie flying overseas

At the same time of the internationalization of commodities, the "double 11" logistics has also been ready to go to sea. "Rookie" will finish the first show on the international stage.

"In terms of logistics, rookies crossed the door for the first time, including building positions overseas, working with overseas express companies, and making efforts in various bonded areas," Ali said.

According to Tmall, "rookie" as a support for globalization strategy, has completed the layout of logistics resources in more than 200 countries and regions, and can achieve global package access.

This means that domestic consumers can buy the world through Tmall international platform, while foreign consumers can participate in the "double 11" rush to buy.

In the list of rookie global logistics partners, there are China Post International, Shun Feng and Zhong Tong, including Russian express, Yan Wen logistics, Singapore Post, Shentong international, ITELLA, fun shopping, cool yo, Korean pportation and other international faces.

The head of "rookie" said that cooperation with these logistics providers could protect the export of "double 11" to more than 200 countries and regions.

At the same time, Ali's strategic cooperation with China, Singapore, Brazil, Australia and other international postal giants has also enabled "rookie" to link up with the official channels of international logistics.

While accelerating global coverage, the rookie's tentacles are also strengthening the other pole: the last mile.

The Beijing Commercial Daily reporter learned that cooperation with China Hongkong post, China Hongkong 7-11, Circle K, China Taiwan family, China Taiwan 7-11, Singapore Post and other cooperation allowed rookie to have more than 4000 self mention points in Southeast Asia, and they will serve as the end distribution resources to this year's "double 11".

Consumers in Hongkong, China, Taiwan and Singapore can also enjoy self similar services similar to mainland consumers.

After five years of consumption guidance, the inherent demand of stock users is approaching the limit value. Tmall must introduce new users and demand increments to achieve sales growth.

Although the incremental performance can not be simply linked to the stock price, it is an important factor affecting investors.

In Tmall's view, the trend of consumer globalization is becoming more and more obvious. "Whether imported or exported, consumption internationalization will determine the future global business variables".

At present,

In particular, the scale of Hai Tao business, with the Shanghai free trade zone policy continued to clearly show explosive growth, the former Tmall wireless product manager Xie Wenbin also gave up Ali option, set up the sea Amoy electricity supplier "Honey Tao", joined the cross-border electricity supplier army.

At the same time, he aimed at the cross-border e-commerce bonus, as well as Jingdong, shop 1, jumei.com and other "big players".

The industry believes that the upgrading of consumption in China is a sharp increase in demand for imported goods. Undoubtedly, it is a gold mine when the economic development tends to be stable.

Yes

Insiders believe that Tmall's "double 11" internationalization is behind Ali's global ambitions.

"Double 11" as an explosive node will have a guiding significance for the future internationalization of Ali.

The Beijing Commercial Daily reporter heard many times when he went to the United States following Ali, and many people asked about "double 11" globalization.

After the listing of Ali, Ma Yun, chairman of the board of directors, said that Ali would follow the example of American companies, "take your money, hire your people, buy your company". Perhaps for Ali, it's time to wrestle with the international giants.