O2O Mobile Marketing Platform Has Another Spoiler: 360

Qihoo 360 summoned his little friends to gather in Beijing and opened a "360 Digital World Conference". Although it has been revealed that the new product is released, the 360 effective platform, the 360 effective platform and the 360 products of three products are all related to marketing, which disappointed the expectant ordinary users.

However, Tencent and Baidu may be nervous, because there is a spoiler coming. "360 to shop" is also a mobile marketing platform for O2O businesses and brands, playing a direct competition with WeChat's "public number" and Baidu's "direct number".

Three hundred and sixty

Different from the public number and the direct number, the store can rely on the most basic call function of the cell phone, allowing users to pay attention to the "through store" business by calling or text messages. The "to store" business pushes users into offline shops by pushing information and other services, and switches freely on line and offline, so that businesses and users can communicate and interact with each other.

"I don't know if you have used their products (public numbers, direct numbers). I tried them, but the way I see it is against the sky."

Yu Guangdong, the 360 vice president, is outspoken. Public numbers and direct numbers connect users and businesses in a way that is not convenient enough to violate user habits.

In his view, "come to shop" without changing the habits of users, using the most convenient way to connect users and businesses, and "passing passengers" into "regulars" is the biggest marketing value of "to shop".

"To store more emphasis on local life, and naturally solve the needs of users to get information."

Peng Yi, founder of Guangzhou Bridge Network Technology Co., Ltd. revealed that Zhejiang had been testing in a small area some time ago.

Although including the store to pass, 360 commitment to three new products is: "three years without making money".

But the industry generally believe that the store will further speed up 360 in the mobile terminal commercialization process.

It's not enough to rely on incoming calls.

After the press conference, he talked about a small Bagua in Guang Dong. He said he felt that the name "come to shop" was very original. "Originally wanted to take a tall shop called" come shop ". Later, I felt that the name of" coming shop "was not as good as" coming to the shop "because it was a direct number, a public number, and a sense of" coming to the store ".

The meaning of "come to shop" and "direct number" and "public number PK" are self-evident.

Indeed, it may be a good idea to come to the store.

According to the concept of "Guang Dong", users can receive information push from merchants only by installing 360 of applications, through a call or SMS, and the learning cost of users is close to zero. As long as a simple registration can be achieved, businesses can become a store of "store to store". Its platform construction speed and operation cost have more advantages than public numbers and direct numbers.

What is the installed capacity of the 360 mobile phone end? According to the latest data released by PC, it has 461 million users of the PC terminal and 641 million mobile terminals, which excludes the amount of 360 smart hardware users.

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"It only takes the user's phone number as the unique identification without the need for additional registration activation, which means that it radiates more than Baidu and is approaching WeChat on the total number of users.

This is a fairly large user community.

This is why they came to the store on the same day, including elong, Ping An, and the United States. They hope to develop their new customers in this huge user base.

But looking closely, the shop has a problem similar to the direct number and the public number. How do you let users know the business phone? If there is no trigger action, there will be no follow up interaction.

The same is true for direct numbers and public numbers. At least you should know the names or keywords of a business to search or pay attention.

And for those small and medium businesses that are not known, if you want to be a platform to maintain familiar customers, it may be an economical and convenient way to shop, but if you want to expand the new customers, you have to let the other party know about you, otherwise everything will be lost.