A Autumn Rain, A Cold Clothing Did Not Rise In Season.

As the saying goes, "

Ten autumn rain and one layer of cotton.

With the advent of cold dew, the temperature of most parts of northern China began to decline, and the winter clothing such as fur clothing, coats and down garments was placed on the brand clothing counters of major shopping malls.

Reporters visited a number of shopping malls, found that whether it is traditional

Special counters, such as ZARA, H&M, VEROMODA and other fast fashion brand franchise stores, have been listed on the winter clothing, and sales are good.

"We have been on the market for sweaters, coats, down garments and other winter clothes half a month ago, and they sell well, and some styles even sell goods."

The sales staff of fast fashion brand VEROMODA said that due to the pressure of clothing inventory in the past two years, the brands were competing for new products in order to relieve pressure.

Compared with previous years, the time of listing this brand winter clothing is generally half a month earlier this year.

In the press's impression, a few years ago

When the new products are on season, prices will rise, but from the recent visit of reporters, this phenomenon did not appear this year.

Many shopping malls, whether popular or high-end brand winter clothing prices are basically unchanged from last year, there is no price rise phenomenon.

"This is mainly due to the downturn in clothing sales last year. This year, the brands did not raise the price of new clothes in order to promote sales."

Beijing Cui Wei Department store salesperson told reporters.

"Nowadays, the clothing business is not very good. Many consumers are too expensive to choose clothes, and complain about how cheap the similar styles are in online stores. This makes many real stores become the" fitting rooms "of online stores.

Industry insiders Mr. Bai said that the continued downturn in the apparel industry led to the withdrawal of some brand dealers.

In this case, the brand has to operate independently, which shortens the supply chain of the apparel industry to a certain extent, and also squeezed certain price moisture.

Meanwhile,

The price of clothing and raw materials has also been reduced, which are the reasons why the new winter clothes are not rising this year.