Home Textile Industry Is Expected To Usher In A Boom And Revival Of Real Estate Support Policies.

In October 14th, according to CCTV news reports, the Ministry of housing, the Ministry of Finance and the central bank recently issued a joint circular on the development of housing provident fund individual housing loan business, requiring all localities to relax the conditions for provident fund loans. In the future, workers will be eligible to apply for provident fund loans for 6 months in a row. At the same time, mutual recognition, transfer and continuation, and cancellation of four charges will be realized. This new provident fund will undoubtedly increase the loan support for buyers. On the last day before the national day, the central bank launched the policy of loosening the mortgage loan, giving greater support to improve housing demand.

　　 China The website of the people's Bank of China issued the "notice on the further work of the China Banking Regulatory Commission on housing financial services", which requires that the minimum initial payment ratio of the loan is 30% and the lower loan interest rate is 0.7 times the base interest rate of the loan for the first set of households with ordinary self housing, and the gymnastic regulations are determined by the financial institutions according to the risk conditions. The bright spot of the new deal lies in the fact that it has changed from "recognition of housing to recognition of loans" to "recognition of loans and no recognition of housing". Analysis of the industry, this relaxation policy will stimulate the property market transactions rise, which is the most obvious benefit to improve housing demand.

The professional real estate agency, the world bank, announced the third quarter agent sales in the evening of October 13th. The total sales volume of the company in 2014 was 205 billion 800 million yuan in September. The company also said that during the golden week of from October 1st to 7th, the sales volume of the agent was over 12 billion yuan, an increase of 65% over the same period last year.

With the implementation of the new policy, there will be a gradual release process for domestic improved housing in the future. This is no doubt a major positive news for the domestic textile industry. Moving to new homes has always been one of the main sources of demand for home textile purchases. The domestic textile industry has been in the process of recovery after more than two years of adjustment. Several leading domestic textile listed companies have increased their business revenue and profits. Half a year The report shows that both home textiles and fuanna have achieved an increase of around 15%, compared with the negative growth of most enterprises in the textile and garment industry. In addition, a number of brokerage research institutes have made a judgement that the fundamentals of the home textile industry have bottomed out.

Domestic textile industry has achieved excellent results in online sales. In 1-6 months of this year, sales of Tmall home textile products increased by more than 75% over the same period last year. In addition, in August of this year, Tmall announced that it would join hands with more than 40 home textile enterprises such as Roley, fuanna, Meng Jie, mercury, and Bo Yang to launch a "bed revolution" and launch the business of "first sleep and then buy". That is to say, future consumers can first experience home textile products and decide to buy them.

On the company side, the home textile market has maintained the first place in the domestic textile market for many years. At present, the company actively carries out the channel reform and increases the investment of the electricity supplier, and seeks to maintain the leading position in the two markets on the offline line. In addition, the company has established business recently. Consultation In order to further consolidate and enhance the leading position in the industry, the company mainly aims at finding valuable investment projects and promoting the company's project investment and merger and reorganization. Fuanna is featured by the art home textiles in China, and the company is actively building "one-stop shopping" for soft furnishing home. At present, it focuses on developing large-scale home furnishing shops and flagship stores to enhance the sales capacity of single stores. The company said that both direct channel and affiliate channel have gained an endogenous growth in sales performance.