See How Anta Introduces NBA Culture To China

The "never stopping" Anta, after winning the National Gymnastic Center and the national sports center such as the wrestling Sports Center in a short span of two months, has recently announced the replacement of PEAK, the NBA top basketball resource of high profile. It has shocked the industry. Anta has repeatedly attacked and seized sports resources, which not only astonishing people: how big is the "appetite" of Anta?

On the afternoon of October 13th, Anta and NBA China's strategic cooperation signing ceremony was held in Beijing. This cooperation is different from NBA's previous brand licensing mode. Anta, as NBA's official market partner and NBA authorized provider, launched Anta NBA joint brand sports shoes and sports accessories, and sold them online and offline, bringing NBA's basketball culture to Chinese consumers. This is the first time that NBA has authorized Chinese sporting goods companies to use joint brands.

　　 NBA team boots debut, amazing

This cooperation will also be a new attempt for NBA. Anta The unprecedented development of NBA licensed goods has been abandoned. This abandonment of NBA's mode in China's market has been used for many years. For the first time, the trademark is authorized to Chinese enterprises for product development. This includes not only the logo of NBA, but also the trademarks, mascots, and even NBA All-Star game trademarks of various teams. In addition, the two sides will conduct in-depth cooperation in many aspects, such as competition itself, domestic joint basketball promotion and domestic basketball talent training.

At the press conference, Anta started the NBA boots of rockets, spurs, bulls, Lakers and other popular teams, stunning the audience. This means that through this cooperation, Anta will have a brand new NBA product, namely Anta NBA joint brand sports shoes and sports accessories, including adult sports shoes, sports accessories and children's sports shoes, sports accessories, from design to alliance with NBA trademarks, and the team series with the logo and color of NBA team as design inspiration. In some of the country's more than 2000 Anta stores and Anta official mall, Anta Tmall flagship store and Anta Jingdong flagship store and other e-commerce platform for sale. At the same time, Anta will also launch NBA independent brand merchandise and sell it through the Internet channel in NBA shoe flagship store.

In 2013, Anta launched the "strength and invaluable" basketball strategy, and launched a series of basketball shoes with no price. This series of products has been praised as "national basketball shoes" because of its excellent performance price ratio. Anta said it would continue the strategy of "priceless price" for the most basketball fans to offer cost-effective products after launching joint brand products with NBA.

　 Accelerate the integration of resources to achieve the world's Anta

In the industry view, with Anta and other giants further speed up the scramble for high-end sports resources, the competition of high-end sports resources will become more and more intense, and this fierce competition will mainly be carried out among several major tycoons.

"NBA is recognized as the most influential and market value top class League in the world. It is also popular in China. Holding hands NBA has a very positive effect on upgrading Anta brand resources, enhancing international influence and building professional sports brand image." Relevant personages said.

Sports resources are the most concerned resources of sports brands. All sports brands want to get the best sports resources, but the advantages of resources are too few to satisfy all enterprises' needs. Today, when sports resources have been fully marketed, we must take advantage of resources and only spell the strength of enterprises.

Prior to this, Anta joined hands with the Chinese Olympic Committee and signed 5 major national sports management centers and 24 national teams. Anta has now become the sport brand with the largest number of gold medal national teams and ranks first in the sporting goods industry in China.

For Anta, the advantages of sports resources not only represent brand exposure, but also have a deeper meaning. Anta hopes to focus on the Chinese Olympic Committee, the national team and NBA resources, the Anta brand and sports in China, so that consumers can think of Chinese sports can associate with Anta. "Becoming the sports brand representing China's sports and becoming the world's Anta" is Anta's. ambition 。