Saint Laurie Sued YSL For Infringement Of Trademark Right And Was Denied By Court.

Recently,

The Federal District Court judge has voted down.

The retailer Saint Laurie Ltd. proposed that Yves Saint Laurent America Inc. be prohibited from using the "Saint Laurent Paris" trademark in custom-made men's wear.

This is mainly related to the change of the designer's brand name in 2012 by Hedi Slimane.

According to the litigation statement, YSL has planned various marketing activities in various fashion magazines from October 2012 to 2013 in the name of "Saint Laurent Paris".

This attracted the attention of Andrew Kozinn, President and CEO of Saint Laurie.

Later, he also found that YSL changed its name to "Saint Laurent Paris" in the flagship store of Manhattan, and the label on clothes was also the same trademark.

Saint Laurie Ltd. thinks that "Saint Laurent Paris" will mislead consumers and may affect the goodwill of the brand.

The retail price of Saint Laurie's custom suit is usually between 1795 and 2395 dollars.

But Saint Laurent's custom suit is priced between $2550 and $2990.

Speaking, two.

The dispute has lasted for 40 years.

In 1974, Saint Laurie filed a complaint against Yves Saint Laurent Men 's Clothing Inc., Yves Saint Inc., and their then parent company, the company's trademark infringement.

The following year, the two sides reached an agreement: all men's clothing labels and advertisements under the brand name of Yves Saint Laurent Inc. will be marked as "Yves Saint Laurent" or "Saint Laurent Rive Gauche", and prohibit the use of "brand name" in sales or promotion.

At the same time, Saint Laurie also unified its product as "Saint Laurie Ltd.".

In 1981, Saint Laurie once again sent YSL to the court on the grounds that it launched a series of women's clothing called Saint Laurent in the United States.

This time, the two sides made amendments to the previous agreement, extending the scope of the agreement from men's clothing to women's wear, including suits, sports coats, coats, raincoats and vests. No Saint Laurent is allowed to be used as a trademark.

Saint Laurie is a brand with a history of 101 years, located in the center of Manhattan, which covers clothing and furniture.

The brand has been using the name of Saint Laurie since 1956.

The judge held that the previous decision was to require YSL to add "Yves" before "Saint Laurent" or add "Rive Gauche" at the back, but did not prohibit it from being used with others.

But the lawyer representing Saint Laurie believes that this decision is wrong.

He thought that YSL could not use "Saint Laurent" alone instead of "Yves" and said it would continue to protest and appeal.