Beauty Poetry Is The Secret Of The Underwear Industry.

A report from 2009 to 2013 showed that the growth of underwear consumption in China is in the golden age of history.

Behind the huge market potential, in order to help the investors to have a detailed understanding of this field, the reporter interviewed the rising star of the underwear market, the beauty of poetry, to share with you the secret of its success in the underwear industry.

First, the underwear industry will enter the golden period of development.

Historical research shows that underwear is one of the oldest inventions of mankind.

Underwear played an indelible role in the development of human civilization both in the ancient times and in the middle ages.

Beauty poetry fully recognizes the importance of underwear as a functional artwork with modern beauty and aesthetic appeal, and pays more attention to the role of underwear in modern women's daily life.

This is why the underwear products are more easily accepted by the market.

When a reporter asked whether investing in the underwear industry was equivalent to buying a fund that only earns money,

The marketing manager laughs. "The lingerie industry is enduring with women's needs for beauty. To some extent, underwear has become a classic of realism. In turn, it has encouraged the development and growth of the underwear industry.

I am not sure whether I invest in underwear industry or not, but we do have many franchisees, and the number is still growing at a high speed.

Two. Beautiful women's poetry and underwear -- a better understanding of women's hearts

Founded in 2005, the beauty of lingerie has rapidly grown into a dark horse in the underwear market.

In a survey of 10000 women in the Guangzhou area, 19% of the women who used the beauty of the lingerie lingerie reached the limit of the new brands in many underwear industries, and made many famous underwear brands take this "rising star" as a strong competitor.

The reporter interviewed the market research and development manager of the beauty underwear and invited them to share the successful way of beauty poetry.

"In fact,

There are only five words in the industry's know-how to understand women.

XX, the manager of beautiful poetry, said, "actually these five words are simple, but in fact, they contain the efforts of hundreds of people in the R & D team, management team and sales team."

The material and angle of underwear are the two most important aspects that women pay attention to when choosing underwear. Plus the middle and low prices, they create the products that are most suitable for women's consumption psychology.

The beauty poetry is the most cost-effective product, and it is also a strong support behind its strong market competitiveness.

Three, R & D + Management + market = success

The reporter understands that when designing its brand, beauty poetry not only attaches importance to the original research and development of its R & D team, but also combines the sales experience of distributors and franchisees.

Focus on customer feedback, unified management mode, strengthen R & D innovation......

These excellent management and experience have become the secret of the beauty of the beautiful people from the 2009 to the present in the new lingerie brand. Its sales volume has maintained a high growth rate of more than two digits. The number of franchisees has reached over 100, and has become an important part of the underwear market, attracting more and more attention from consumers and investors.

When the reporter entered a common store of beautiful people, the shopkeeper could not conceal his joy. He told the reporter enthusiastically that the low cost of investment, strict management mode and considerable profits were the main reasons why she chose beauty poetry. The underwear price of beauty poetry was medium positioned, and the price performance ratio was much higher than that of other underwear brands. It could help shopkeepers retain a large number of "repeat customers", and constantly tasted the sweetness of investment, which was the driving force for her expanding business.

Secondly, the design of different styles, patterns and functions for different age consumers has made the beauty of the poem a recipe for its long-term leading trend. This is also a key point that underwear industry operators should pay attention to.

"In the new round of gold development stage of underwear industry, only follow closely.

The operators who have both research and development, management and market at the same time can seize the opportunity and win profits on this big cake.

The marketing manager of beauty poetry said.