How To Make Effective Use Of The Customers' Cards That Have Been Harvested?

Take part in

How many cards can be received can reflect the effect of the exhibition to a certain extent.

Looking at it, participating in a Canton Fair is a great investment from booth arrangement, display preparation and exhibitors' expense.

It is understood that the application of the booth will be around twenty-four thousand yuan, and if it is purchased from the exhibition company or other intermediary, the booth fee will be two to three times the price.

Plus the cost of booth arrangement, if it is a simple arrangement, the cost is not high, but if it is refined decoration, the cost may be several tens of thousands.

So we'll go all the way down.

The business cards you receive may be hundreds or even thousands of dollars.

So here we share with you how to make good use of the visiting cards received in the exhibition.

Generally speaking, after the exhibition is over, the foreign trade department can classify the business cards as follows:

Classification by continent.

Such as North America, South America and Europe, the advantage of this classification is that we can get a general picture of the general economic situation of each continent.

For example, the number of customers on a continent, large or small, indicates that the economic situation in the continent should be relatively good.

In addition, there are some company customer development is divided into large areas, so that we can quickly find corresponding regional customers.

Classified by country.

Similarly, we can roughly judge the local economic situation from the number of business cards in each country. At the same time, we can also find out which large enterprises there are, so as to find a general direction in the later stage of customer development, such as what products sell well, local preferences and so on.

Classified according to customer sales channels.

For factories, it is very important to find customers who can match their company's scale and production capacity. Large customers, such as supermarkets and chain stores, have always been pursued by many powerful factories. These customers are not only stable in orders, but also large in number of orders.

As the largest comprehensive exhibition, the Canton Fair will attract some large supermarkets around the world.

If we can catch one, we can say that the Canton Fair is a worthwhile trip.

Of course, to do the above classification, we need to establish a deep understanding of our customers.

So we will get a business card after the exhibition. Do not send the simple quotations directly according to the records of the exhibition. This will not only have little effect, but will not be able to continue and further development in the future. It will only send messages with little meaning.

What we should do is to get a business card before we send the mail, to know the customer's strength, to see more in-depth understanding of the customer website, to see the scope of business, product category and so on.

Customer development is a long-term process. It is only the first step to exchange business cards with customers. Now many industry prices can be said to be very pparent, so customer orders will also undergo a certain contrast.

There will be fewer and fewer new customers placing orders immediately after the Guangzhou Trade Fair. Customers' business cards need to be developed for a long time before they can finally bring orders.

Salesperson should regard customer card as thousands of dollars invested by the boss, not just a business card.

Customer development is the bounden duty of a salesperson, how to develop effectively, purposefully and developing methods, hoping that foreign trade people can always sum up and create greater benefits for the company and themselves.

The above is a little summary of how to effectively use the cards received by the Canton Fair.