Seize The Opportunity Of Garment Customization

Here world

The little editor of the network introduced the custom customization at that time.

At the twelfth China Textile and clothing trade exhibition (Paris) (CTAF) and Paris international clothing and apparel Exhibition (APP Paris), about more than 10 Chinese exhibitors launched the Made to Measure for end user.

It is understood that these enterprises that launch customized services are basically old exhibitors of the Paris exhibition. They also have many years of experience in producing, processing and exporting large quantities of foreign trade products, and their businesses are developed from ordinary batch processing to personalized customized services.

As domestic garment export enterprises are becoming more and more mature in the order business of mass production and processing, the competition among suppliers is becoming more intense.

Therefore, seeking close cooperation with European local clothing retailers to meet some personalized needs in the market and launching personalized clothing and customized services has become a positive attempt for Chinese exporters to make changes in the pressure and realize differential competition in the international market.

From batch to single part

It's not easy to do export oriented enterprises that are accustomed to big orders and turn from mass to customized processing according to customers' requirements.

Compared with the mass production of garment orders, the one-piece customization has not only reduced the procedure but also needs to be more precise and exquisite in terms of garment size, process parameters and materials according to the size requirements of different customers, so as to ensure the most desirable characteristics of customized products.

At the same time, this customized business also requires the close connection between online ordering and offline production and processing. It needs high-quality and flexible processing capability and meets the requirements of fast delivery customers.

Ningbo Ming Lang Garment Co., Ltd. is a company that mainly promotes personalized customization business.

Sheng Wubin, general manager of the company, introduced that through the collection of data on the size of the human body, online ordering, combined with the complete supply chain production and processing system under the line, it would take one week to complete a suit from customization to delivery.

This mode utilizes advanced IT technology, such as advanced cloud storage technology, which is different from traditional tailoring. It also plays a complete supply chain production and processing supporting capability in China. At the same time, it meets the demand of fit and personalized clothing, and the price is different from high-end customization, which is in line with the needs of the high-end market.

"No matter which country, consumers like cheap and good products, how to provide better products for customers at a better price is a problem that Chinese suppliers need to seriously consider. It is also an unavoidable topic in the upgrading of manufacturing industry.

Because the development of garment customization service in Europe and the United States is already very mature, and the quality of terminal customers is higher, so the company has established sales companies in Europe and North America. Paris is also participating in the exhibition to make better development of the customized business in the European market and find more channels for cooperation so as to accelerate the development.

He said.

Transformation and upgrading should also seize the opportunity.

The slow recovery of international market economy and weak demand are also the most direct reasons for some quality export enterprises to adjust their direction and turn to develop high-end customers.

Lu Chunmei, business manager of Shanghai Sanjing Garment Accessories Co., Ltd., said that due to the global economic downturn, the company's foreign trade orders have been significantly affected in the past three years.

Take windbreaker products as an example. Previous customers' orders for each clothing product are generally 2000~3000 pieces, and now they are basically 500~1000 parts, not only the quantity is decreasing, but also the customers are more sensitive to the price when placing orders.

Over the past two years, textile and garment exports such as Vietnam, Kampuchea and other neighboring countries in China have developed rapidly, and have strong advantages in labor costs. They also enjoy preferential tax preferences in exporting to Europe and the United States, and have formed a great competition with China in the international market.

At present, although these countries lack the integrity of the industrial chain, in accordance with this trend, it will take only 3~4 years to improve substantially.

Therefore, for China, well done enterprises must seize the present opportunity to pform and upgrade as soon as possible, highlight personalized product development, enhance production and processing capabilities, and lay the foundation for future market competitive advantages.

Lin Yunfeng, vice president of the China Council for the promotion of international trade, pointed out that at the Paris exhibition last year, the "red collar" custom service of Chinese well-known brand enterprises appeared at the exhibition, which attracted great attention from the industry.

This year, more Chinese enterprises launch customized business on the platform of Paris development, which is a process to improve the added value of products and pform them to a higher level.

Under the guidance of the adjustment and upgrading of domestic industrial structure, Chinese enterprises continuously improve the degree of automation of new equipment, increase the application of functional fabrics in clothing products, and focus on improving the overall design and research level so as to enhance the overall competitiveness in the world.

This year's "MTM" personalized customization area is the efforts and attempts of these excellent enterprises to actively respond to market changes and meet the needs of the market.

Philosophy of "seeking quality but not quantity"

Beijing Ya Pang Lang Di Clothing Co., Ltd. is also one of the exhibitors to promote customized business at this exhibition.

Wang Anying, manager of the company's foreign trade department, told reporters that the company's export business is mainly aimed at the Japanese and European Union markets, operates small quantities of orders, and cooperates with local clothing stores in Japan to provide customers with single volume and single tailored custom-made business for many years.

The operation mode of the business is that after receiving orders from the local customers, the Japanese storefront will send all the information and data of the customized products such as size, type, fabric and so on. After receiving the information, the company will arrange the production quickly in the factory according to the specific requirements of the order, complete the processing and production in general 7~15 days, and send the garments to Japanese customers.

Over the years, a large number of data information, such as size, style and version, has been accumulated for the custom - oriented business model in the Japanese market.

Considering that the market profit margin of bulk orders is becoming more and more small, the company has developed customized services as the main business mode.

Recently, by increasing investment in CAD software, the database of garment editions has been further enriched.

The purpose of this exhibition in Paris is to make use of the advantages of information technology and mature industrialization and streamline production to find strong stores in Europe to develop cooperation and expand the customized business for the European market.

"European general custom processing fee is 300~400 euro, and our cost performance is even higher. If the customer brings his own fabric, the processing cost of the suit is about more than 100 dollars.

Now we have introduced the "shirt + suit" customized service, so that customers can experience a single order from inside to outside.

Wang Anying said.

Let's change partners.

General manager of Dalian pan Rui garment manufacturing Co., Ltd., in the interview, said that in the past two years, the garment processing capacity of China's neighboring countries, especially Bangladesh, Kampuchea, Sri Lanka and Vietnam, has developed rapidly, and the advantage of labor cost has surpassed that of China.

Therefore, the pfer of traditional road products orders from China to neighboring countries has become an inevitable trend of international procurement.

"10 years ago, China's

Enterprises and foreign supermarkets are exporting the most common cheap products; 5 years ago, we played with foreign chain stores and franchised stores; now, after many years of market experience and ebb and flow, excellent enterprises should have better promotion of their positioning and strength, and play in the international market and high-end buyers.

Through the comprehensive upgrading of production, design and management capabilities, we already have a strong market competitiveness. In France, we are looking for opportunities to cooperate with high-end retailers such as Lafayette (Lafayette department store) and Paris spring. Through cooperation with high-end buyers, we can enhance the profit margins of single products and keep away from the vicious competition of low-priced products in market prices.