Abnormal Weather In Wuhan Breaks The Rules Of Clothing Sales

At present, the weather in Jiangcheng is cool, so that autumn clothing has ushered in the selling season, which has also made clothing businesses a little relieved.

This year, the weather in Wuhan has always been open to random patterns. God is too wilful to break the rules of the previous season of clothing sales: the Spring Festival which was first listed in the spring, but in the summer, it was deserted because of the cool weather.

Recently, cold air came to Jiangcheng, and the autumn dress that had been listed on the dog days came home.

Reporters yesterday in Optics Valley, the streets and other business circles found that many customers are buying autumn dress, small coat, thin sweater, bottoming skirt and other clothing.

"Autumn clothes this year."

It has been postponed for nearly a month, but fortunately, the weather has cooled over the past few days.

Xiao Rong, the owner of a foreign trade clothing store on the first floor of Optics Valley walking street, has been in the shop for more than two months, but it has been selling well.

She told reporters that in September of last year, autumn clothing should be the main character of sales, and it will not be more than eleven later.

But this year, the weather is quite hot in eleven. During the period, some people came to buy short sleeved skirts, so that she often hesitated to enter new products.

Jiangcheng residents usually buy seasonal clothing at the throttle stage, forcing businesses to change their business strategy.

People in the market say that the sales of high-end clothing brands are sold in style and are generally not affected by the weather.

The fast fashion brand and the cheap clothing must be "on the safe side". Only a small quantity of goods can be loaded this year, and a short sales way should be adopted.

In the view of clothing manufacturers, this year's weather is not playing the cards according to common sense. The rhythm of clothing sales is very puzzling.

"This summer clothing business is the most difficult, the hot selling time is not the season, but a head and a tail. The rhythm of the off-season in the past season has been completely disrupted."

Huang Shida, a wholesaler of Baima shopping mall in Hanzheng Street, said that merchants who had fast food this year could taste the sweetness. The weather didn't worry about the arrival of the goods. When the goods arrived, they could only get rid of the discounts. How to buy goods was very troublesome.

Many industry insiders said that the temperature was a bit hot in March this year. In the past year, it was selling new spring clothes or old autumn winter clothes, but the summer clothes accident that first appeared on the market was ushered in a small sales peak.

When the summer clothing came into full market, it encountered "cool summer" with low temperature.

The business has not been very hot. Businesses can only take the lead in the dog days.

By the time of autumn September, the weather began to turn hot again in Wuhan, and many brands came up with the autumn dress before eleven. But the good sale was actually a light summer dress. The discounts also made the public happy.

Random and changeable weather has made clothing businesses hurt. Some bosses have turned to Taobao to usher in new business opportunities and avoid the adverse effects of the weather.

"This year Taobao and WeChat store business grew very fast, the physical store is more general."

Wu Jin and her cousin, who monopolized the boutique products of foreign trade, did business in the shopping area of the streets. They began to increase their business in WeChat and Taobao stores last year. They made local customers in WeChat, and they often wore their own set of collocation on WeChat. The Taobao store did the demolition and discount processing products to attract foreign customers.

The reporter interviewed many women in charge of shopping malls, the other side said.

The clothing business is affected by the weather too much. It is difficult for new brands to grasp the time of delivery. It is often due to the inconsistency with the headquarters, which leads to the lack of goods to sell, leaving only the way out for the discount.

Wuhan clothing chamber of Commerce suggested that businesses can use WeChat, micro-blog and other platforms to launch various collocation services to guide consumption.

And simply following the weather, it will be very passive.