Wuhan Taobao Business School Traditional Enterprise Pformation Business Summit Held Jointly Discussed Han Faction Clothing Revitalization

With the rapid development of the Internet, the rapid rise of the electricity supplier and the vigorous development of online retailing, the enterprises under the traditional line are facing unprecedented challenges and facing unprecedented opportunities.

Under the dual stimulation of the electricity supplier, the new pattern of the domestic garment industry is constantly changing.

Garment industry, as a traditional competitive industry in Wuhan, has not shown its advantages in this new pattern.

In the process of pformation and e-commerce, many enterprises are experiencing increasingly prominent bottlenecks in experience and talent, and various new problems are coming.

In September 26th, the revival of Han style clothing was held at Chang Jiang Grand Hotel in Wuhan - the 2014 Wuhan Taobao business school's traditional enterprise pformation business summit. It aims to integrate government, Taobao business school, local enterprises and market related industries to explore the development direction of Han style clothing and enhance the overall competitiveness of Han style clothing.

The potential of clothing online shopping is huge.

according to

The Apparel Association revealed that China's online shopping market continued to maintain relatively high growth rate in 2014. It is estimated that the overall size of China's clothing online shopping market will reach 615 billion 300 million yuan in 2014, an increase of 41.5% over the same period last year, accounting for 22.1% of the scale of the nationwide online shopping market.

Clothing and apparel products, as the largest commodity category of online shopping pactions, have huge development potential and potential. Even clothing e-commerce can guide the development of the e-commerce market.

When the market starts to tend to e-commerce, the traditional offline channels seem to be somewhat caught off guard.

In 2012, double 11, 24.4% of the top 200 business clothing pactions were women's clothing businesses, among which 200 of the women's clothing brands such as ribbed silk and Yin men accounted for about 55%, and network brands had obvious advantages over the other 11 segments.

Traditional clothing enterprises have not been dormant for too long.

Over the past two years, many traditional brands such as cats and wolves have listed online channels as key areas of development. The influx of a large number of traditional brands has made the survival space of online brands squeezed.

Double 11 in 2013, the advantages of Internet brand in the whole garment industry over the same period last year are no longer obvious.

The huge supply chain advantages and brand competitiveness advantages of traditional enterprises are almost unmatched trump cards of online brands. Most traditional enterprises lack more thinking level changes at present, and lack of methods and experiences of pforming business providers.

Bu Jingyun, senior director of University, director of Amoy products, Taobao marketing 2, Taobao university teachers gathered in Jiangcheng to share dry goods with Wuhan sellers.

In the afternoon's "traditional enterprise pformation" sub forum, Taobao University gold medal teacher Linda delivered a speech around the theme of "remodeling the value chain with the Internet thinking".

Representatives of local excellent garment enterprises also share their experiences and Thoughts on the pformation of e-commerce.

Taobao women's clothing category Tmall will teach you the experience and skills of traditional offline brands from a platform perspective.

At the same time, Gui Shiyan, President of Wuhan Taobao business school, has brought the latest research results of business schools in the forum -- sharing and analysis of traditional enterprise pformation products.

"Small two sellers face to face" sub forum, Taobao women's clothing category Tmall II will analyze Tmall's marketing of women's clothing from the perspective of data marketing, and Taobao's customer marketing department will start with marketing tools, bring big Taobao marketing system and marketing product highlights, and how to use active marketing to save the opportunity in double 11.

At the same time, Zi Long, a teacher at Taobao University, will be invited to explain how to plan the activities for the seller, preparing for the double 11.