Writing Skills Of Advertising Slogans For Clothing Sales Promotion

In the history of advertising development, the advertising originality theory, which was first put forward in the history of advertising development, is a "unique sales proposition" (USP). The core of its theory is that an advertisement must contain a sales proposition put forward to consumers. This proposition should have three characteristics: one is the promise of interest, that is, the special function and performance of the product and the benefits it brings to consumers; the two is the uniqueness of the product, that is, the proposition that the competitor has no or can not put forward; and the three is the consumer's most concerned needs.

Pope David ogway, a modern advertisement, once pointed out that "in advertising, consumers are our God, while consumer psychology is God's God."

A deep insight into the psychology of consumers and the best efforts to satisfy the needs of consumers is a very important aspect of advertising language.

This kind of psychology and demand are not only material but also psychological, emotional and life value.

That is to say, an enterprise or

We should give full consideration to the unmet needs of consumers when consuming such products, what they are concerned about and what puzzles and problems they encounter in consumption.

In ancient Chinese art of war, we emphasized: "attack the city as the next, attack the heart."

If we can fully understand the audience's cultural psychology, customs, cultural environment and consumption concept in the Slogan Design of clothing brand, it will undoubtedly be the correct conception guidance to take the public's demand as the demand point to determine the advertising slogans.

For example, flower cards.

The slogan is, "there is always a brand for women!" the slogan of Wrigley sneakers is also the slogan. "No matter what sport you are engaged in, there is always one suitable for you!" CNCN's advertising slogan also has the same meaning: "every pair of casual pants has a unique design".

These advertisements convey that the product can meet the individual needs of different consumption, and consumers will see that the slogan will be respected and loved.

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"You quietly put on a" come on "and go quietly to a date!" this slogan of Pu Lai textile and clothing is more like your intimate friend's whisper to you. This kind of warm words are especially moving.

Yang Sen's clothing slogan is: "put on" Yang Sen, "you seem to be wearing a smile.

The sunshine and goodwill reflected in this slogan suddenly let people shine.

James, a famous American advertiser, once said, "each product has its own characteristics related to some consumers, which can lead to creativity."

The demand of the public is multifaceted, which requires us to identify the cultural appeal points of clothing advertisements and find out the intersection with the needs of the public according to the characteristics of the products themselves.