Italian Fast Fashion Women'S Shoes, Iman SA Fully Entered The Shopping Mall In Xiamen.

And traditional high-end

The brand behavior of brand expansion or channel reduction is the opposite. Some fast fashion women shoes brands represented by E.MASA Iman SA have ushered in market opportunities for brand pformation.

It is understood that in 2014, Italian fashion women shoes

E.MASA Iman has not only carried out a comprehensive brand upgrading pformation, but its brand new SI terminal image is everywhere. In September this year, it was a strong entry into China's second-largest city, Xiamen, Wanda, Paris spring, Tiger City, Baihui and other large Shooping Mall and mainstream department stores.

Visiting shopping malls in Xiamen, it is found that the department stores are located in Xiamen's prosperous business district. Paris spring department store, located beside the railway station, is the first high-end department store in Fujian. It is located in the most prosperous business district of Xiamen. It is a modern, comprehensive, fashionable and high quality international shopping mall. The Xiaomi Road, Zhongmin Bahui, near the railway station, is also a strong comprehensive department store. Xiamen Jimei Wanda is adjacent to Jimei University, and has 200 thousand teachers and students surrounding the surrounding area. It has the advantage of Wanda Commercial Plaza, and is a new developing business circle. The intersection of Daming South Road and Zhongshan Road, one of the ten famous streets in China, is the most prosperous pedestrian street in Xiamen. Reporter walking

E.MASA Iman Shakespeare brand new shop image takes the "simple European home decoration style". It can feel the atmosphere of simple European home in the shop. Many of the lines and cultural props of Jane EU are in line with the positioning of "Italian fast fashion women shoes brand". It is also different from other women's shoes brand's modern urban style. This brand monopoly enters the mainstream business circle in Xiamen, and also shows its determination in brand development.

According to the insiders, the shopping mall is still the main selling channel of the high-end brand of women's shoes in China. The high-end brands such as BeLLE, STACCATO, Tata, teemix and Daphne, which are represented by women's shoes, "oligopoly" BELLE international, as well as the high-end brands such as Saturday, Daphne and Daphne, basically monopolize the high-end market and large number of general merchandise stores in women's shoes. While there are more coexistence of shopping malls and street stores in fast fashion women's shoes, the mainstream shopping mall and department store in the second tier cities are even fewer.