Three Guns Join Hands To Expand High-End Home Clothes Market

Leading securities and Securities Department said yesterday that the wholly owned subsidiary of the three gun group has signed a strategic cooperation agreement with Italy Navigare company, and has been authorized to produce and sell Navigare's underwear series products in mainland China. High-end Underwear home furnishing market.

The three gun group operates a famous brand of Chinese knitted underwear, "three guns", and successfully introduced the Disney brand into China's children's underwear market in the early years. Zhu Yong, President and chief executive of Shanghai Textile Group, pointed out at the signing ceremony that with the deepening of the reform of state-owned enterprises, Shanghai Textile Group is accelerating the upgrading of brand management. The future group will focus on the strategic transformation of the supply chain management mode based on "brand management". Therefore, it is necessary to further strengthen strategic cooperation with famous international brands and designers, and enhance the design and product level of the existing brands. Three gun The signing of the group with Navigare is an important step in advancing this strategy.

In addition, Shanghai Textile Group has made new progress in the reform of state-owned assets. The group's two largest subsidiaries are property management companies and joint companies. Zhu Yong said at the merger cadre meeting that since the launch of the new reform program on 6 13 this year, the group headquarters adjustment started the first shot of reform in August 23rd. The merger of the two companies is the first shot to reform the subsidiary level, marking the deepening of the reform strategy of the group.

Zhu Yong also pointed out that the purpose of the merger is to further speed up the solution of historical problems, speed up the process of specialization and marketization of property management, and contribute to ensuring the overall listing of the group.

Group stakeholders told reporters earlier that the group's reform and development plan in accordance with the "Shanghai state owned enterprise reform 20" spirit, to promote the overall listing, improve asset securitization ratio, enhance enterprise vitality and efficiency. As for the two listed companies, Shenda (600626.SH) and leading shares, which will be the whole? list Platform, the person concerned said there was no specific consideration.