Innovative Design For Wing Zhou Garment Industry

Here world

Xiaobian of the network introduces the innovative design for the development of Yuzhou garment industry.

A few days ago, after the selection of the second "Yuzhou Cup" national leisure dress design competition, 40 outstanding athletes from all over the country were officially released. Among them, 7 of the athletes were selected for the finals.

On Friday, the finalists will compete again in the people's square of Yuanzhou Town, Boluo County, and finally decide 3 first prize works, 6 two Prize Works and 10 three prize works.

As a "famous town of leisure clothing in China", the garment industry of Yuzhou town has aroused people's attention again.

After many years of development, the garment industry has become the pillar industry of Yuanzhou town. At present, there are more than 1000 production and supporting enterprises in the town, and 100 million kinds of casual wear are produced annually, and the products are sold throughout the country and more than 90 countries and regions.

In 2013, there were more than 60 thousand employees in Yuzhou clothing industry, with annual sales of about 3 billion 500 million yuan.

At the same time, in the face of growing industrial capacity and market competition, Yuzhou clothing industry has entered a crossroads. It is hard for the traditional industry development mode to expand the new space for the industry.

To this end, Yuanzhou town began to restructure the industrial pattern, take the costume design contest as the carrier, take the innovative design as the breakthrough point, and take the leisure clothing "high value-added" route, in order to seek industrial pformation and upgrading.

Changing the clothing industry chain to the high end

In this design competition, the products displayed by Boluo Jin Zhenxing Weaving Co., Ltd. are especially noticeable.

The innovative functional fabrics developed by the company have been able to "heat", enabling many businesses to see a broad market.

Chen Cheng party, general manager of the company, proudly said, "we do not ask for a lot of factories. We only want" small and beautiful ".

As a small business, Jin Zhenxing Weaving Co., Ltd. has tasted the sweetness of technological innovation.

The company was originally a OEM enterprise with an annual turnover of only about 2000000 yuan. In recent years, the company has focused its efforts on technology research and design and improvement.

The material has increased the function of products, the market has been greatly expanded, and the annual turnover has increased to about 20000000 yuan.

Chen Chengdang said that with the improvement of people's living standards and the increase of functional requirements for clothing, the design of single and low added value products is difficult to open up new markets. The company has been collaborating with universities to carry out product design research and development, and has gone out of the traditional industry plight. "Many small business owners feel that they are reluctant to invest in designing and R & D, but it is very difficult for enterprises to survive in the future."

Besides enterprises like Jin Zhenxing Weaving Co., which are breaking through through innovative design, the government has also realized the important role of innovation.

In recent years, the industrial chain of Yuanzhou garment industry has begun to move towards the high end. The Yuzhou textile and garment design center has been set up, providing brand planning and marketing technology platform for enterprises, enhancing the R & D innovation ability of new products, developing the market through brand innovation, promoting the upgrading and appreciation of the value chain of the cluster, and changing the mode of economic growth from extensive to intensive.

At the same time, we should focus on technological innovation to promote the implementation of brand strategy, increase the establishment of technological brand, register the collective trademark of "China's famous clothing town - Yuanzhou", and protect the technology brand at the legal level.

At present, Yuzhou has formed a large number of regional brands with high technical content, such as the Nash of huadai Garments Co., Ltd., the golden wing baby company of Jin Yong Garment Co., Ltd., and the Tun TA of Nino Bang Clothing Co., Ltd.

The local government said that the next step would be to encourage and support textile enterprises with value-added products by applying advanced technology to promote the upgrading of enterprises in the fields of design, production, management and marketing as soon as possible, and to establish the "industry university research" base in the textile and garment industry. At the same time, we should support the construction of the South garment research and development center, encourage enterprises to cooperate with the domestic advanced design institutes, and introduce first-class fashion design institutions and designers to participate in the construction of the local design and research platform.

Layout and integration of resources to build functional industrial clusters

Thanks to the favorable policy environment and perfect matching, investment in garment industry has become the first choice for people to start businesses in Yuanzhou Town, with small funds and small factories and large capital factories. Clothing enterprises have mushroomed rapidly.

Into the Yuen Nan village of Yuanzhou Town, clothing factories and shops are everywhere, and 956 households in the village have more than 200 garment enterprises, known as "clothing villages".

The layout of garment industry in Yuanzhou town has integrated the original "one plate of sand" into a "chess game".

The developed industrial clusters are embodied in the construction of industrial parks.

Yuen Chau seize the opportunity of a new round of industrial pfer, and constantly improve the construction of industrial parks such as Feng Ping, Hua Yang, Fu Yuan and private clothing industries, and guide enterprises and projects to enter the park according to functional zoning.

Now, the layout of Yuzhou functional industrial cluster has also been clearly defined.

Feng Ping Industrial Park focuses on developing textile upstream processes such as bleaching, dyeing and washing. The Fuyuan and private garment industrial parks focus on developing special industries and high-tech industries with leisure clothing as their main products.

The key to play an important role in industrial clusters is matching.

To this end, Yuzhou town and industrial park have completed the supporting projects of Yuzhou Zhongda Textile City (600790, stock bar) and clothing inspection center, so as to further reduce the production cost of enterprises, promote industrial optimization and upgrading, and provide perfect service matching.

At present, local efforts are being made to upgrade the service supporting industries such as printing and dyeing, washing machine, garment machinery and accessories market, to promote the construction of the environmental protection demonstration base of Hua Yang, enhance the matching level of printing and dyeing, and upgrade the market of professional accessories in Zhongda Textile City, enhance the matching ability of garment accessories, and build the Yuzhou clothing pedestrian street, providing a platform and window for display and sale of Yuzhou brand clothing.

The integration of resources also includes software.

In 2007, the Yuzhou textile and garment industry association was established to further strengthen internal and external exchanges and efforts, and to guide the industry to improve its autonomy and self-discipline functions.

The association itself also uses the regular internal and external communication platform to provide enterprises with information about policies, markets, technology, talents, and industrial trends, so as to achieve information sharing.

Zhu Peirong, President of the association, told reporters that the local enterprises were relatively closed and sensitive to the market. Now there are more than 100 enterprises in the association. In the past two years, the association has focused on guiding enterprises to enter the field of e-commerce. Most of the members have been "electric shock" and the market share has been greatly improved.

Developing "going global" to seize the market at home and abroad

"Yuen Chau is a small town, but its clothing store is located all over the country."

In Guangzhou, Dongguan and other places of clothing wholesale market, the appearance of Yuzhou clothing can be seen everywhere.

This phenomenon has benefited from the implementation of the "going global" strategy of the local government in recent years.

According to incomplete statistics, there are more than 100 shops in Dongguan Humen Fumin fashion city, Guangzhou Baima clothing wholesale market, Guangzhou Shahe clothing wholesale market and other places. The "going out" strategy has laid a solid foundation for the development of Yuzhou leisure clothing out of the park, out of the Pearl River Delta, to the whole country, and even to enter the international market.

At the same time, the local government also organized member enterprises to participate in more than 50 exhibitions of well-known fabrics, accessories and clothing at home and abroad, including the Canton Fair, the Huizhou Guangdong products fair, Guangdong fashion week, Humen International Fashion Fair, China International Small and medium enterprises exposition, and China's famous town fair, which greatly expanded the sales market, and more importantly, in the process, advanced the sales concept and mode, and promoted the upgrading of the quality of the industry.

The local government said that the next stage will be "Yuzhou clothing" as the carrier, actively organize excellent brand enterprises to embrace the market and establish brand development alliances, and strive to build 20 "Yuanzhou clothing" stores in the major department stores and commercial characteristics streets in major cities by the end of 2015.

At the same time, the government takes the lead and the association organizes enterprises to participate in high-level exhibitions at home and abroad, and organizes business visits, investment fairs, trade fairs, and product promotion meetings to raise the popularity and market share of Yuzhou garments, and subsidize the enterprises participating.

"Throughout the developed areas of professional industry, the" store economy "and" headquarters economy "are all very developed, which are also the inevitable trend of development.

Zhu Peirong said that at present, the park industry has already had a good foundation, including the degree of agglomeration and brand building, but it wants to expand its influence. "Going out" is an inevitable choice.

Entries and finalists

All over the first session.

Relevant

The reporter learned from the Organizing Committee of the selection committee that the Organizing Committee of the second "Yuzhou Cup" national casual wear design competition received a total of 556 entries from 23 provinces (municipalities and autonomous regions) of the whole country, exceeding the first 526 contestants in 2011, 30.

After the expert evaluation, a total of 40 outstanding entries reached the finals, an increase of 15 compared with the first competition.

Among them, Guangdong has 7 finalists.

On October 22nd and 23, the finalists will be displayed at the Yuanzhou town cultural center in Boluo. The final will be held in the cultural square of Yuanzhou town on the evening of 24.

The prize for this competition is 30 thousand yuan for the first prize, 20 thousand yuan for the two prize, and 10 thousand yuan for the three prize.

In addition, the first prize winners will have the opportunity to get full funding from the Organizing Committee and create a design studio in Yuen Chau, which will continue to work in Yuzhou for three years, and will have the opportunity to receive the financed assessment of the top ten costumes designers in Guangdong.

Other winners will be given the opportunity to get rehousing and entrepreneurship subsidies when they are located in Yuen Chau.

The competition is sponsored by the Guangdong apparel and apparel industry association, the Guangdong Clothing Designers Association and the Boluo people's government.

Research and Design Center Co., Ltd. and Boluo County Yuzhou textile and garment industry association.