Lin Yunfeng Talks About Green Exhibitions Better

Here world Clothing and shoes Xiaobian of the network to introduce Lin Yunfeng: deep service is different, green exhibition is more wonderful.

In 2014, PH Value first restarted, and under the premise of insight into the market changes, the aim is to provide quality trade service platform for the industry. In order to adapt to the new situation, we need to transform and upgrade the original projects. On the basis of the new exhibition with PH Value as the main body, the new pattern of diversified exhibition of exhibition, trend, and forum will be further striving for further internationalization and internationalization. Basically, we are divided into two steps in these two directions. Last year, we finished the goal of finished products basically. At present, the proportion of finished products is 70%. This year, we have made new breakthroughs in international cooperation. We are working together with i2i's brand exhibition Pure in the UK to create a new fashion exhibition platform, "PH Value & Pure Shanghai", to further the goal of internationalization.

In contrast, under the relatively mild economic situation in Europe, the domestic clothing and knitting industry showed a trend of growth, and the emergence of new sales formats made the chain of brand to buyer much clearer. Industry support has given PH Value the source of development, backed by the whole industry chain, combined with professional forums. Fashion trend The dynamic show and static exhibition continue to extend on the international road in the form of four in one.

Under this platform, this year's activities revolve around the "brand". The static plate, PH Value 2014 and fabric exhibition will continue to be held in the same period to increase the interaction between the upstream and downstream industries. The exhibition area of 25000 square meters will converge more than 490 exhibitors in 16 countries and regions, and the "brand" effect will become more prominent. The forum PH Value 2014, with the theme of "buyer", invited the current mainstream buyer shops such as: Crawford, I.T., and Dong Liang to participate in the discussion and reveal the current situation of the development of the Chinese buyer's shop and the way of core operation of multi brand collection shops. At the same time, we will invite the interpretation of how to do well the topic of brand socialization marketing. In the show area, "PH Value first sink" hopes to show the brand image of the enterprise to the audience through exhibition. Based on this, there are more than 10 publishing activities in the dynamic show this year.

In addition, we advocate "green environment, create a conservation minded society", abandon the traditional special exhibition booth after the demolition of a large number of garbage, has a great impact on the environment, the concept of green building, energy saving and consumption reduction into the exhibition, the booth design is simple and elegant, not only embodies the standard booth's fashion, but also greatly reduces the cost of exhibitors.

We hope to pass this. clothing Trade platform helps enterprises develop brand communication under this carrier, create brand culture, enhance brand image and highlight brand personality characteristics.