2014 The First Three Quarters Of China'S Textile And Garment Enterprises Operating Losses

Here world Clothing shoes and hats Xiaobian network to introduce to you is China's textile and garment enterprises in the first three quarters of the existence of operating losses.

In the first three quarters of this year, many textile and garment enterprises in China suffered losses in operation. In order to get rid of excessive inventory, some textile and garment enterprises began to sell, but in some areas, the owners lost their jobs, ran away, and factories failed. Insiders said that enterprises should pay more attention to the main business in the future and make careful consideration and adjustment in management, design and service.

　　 Competition in the same industry

At the 2014 meeting of the International Federation of textile manufacturers, the head of a hosiery company from Zhejiang was shuttling in the venue, exchanging business cards with his colleagues. She told reporters that the textile industry was having a hard time, and the chairman told her to come and learn from it. She has attended many meetings at large and small.

The head of the socks industry: like our socks, there are small businesses, one night they are gone, they are closed down, and then they run away. The customers or workers are trying to sell the machines in the factories to sell some money.

Liu Qiang, the head of a textile company in Shaanxi, believes that this is an inevitable problem in the industry adjustment and industrial transformation.

Liu Qiang: this industry has a large capacity surplus, low textile technology threshold is low, as long as there is income, capital will soon enter, the market changes, we will naturally leave the industry. This situation will become a norm in the future. There will be a continuous outgoing enterprise, and some enterprises will enter.

He said that many enterprises are now working on the scale, without considering how to take advantage of their respective advantages to occupy the market share.

Sheng Hong shares Engineer Mei Feng also said that many enterprises lack of innovation ability, blind expansion, resulting in serious homogenization.

Mei Feng: your product is not competitive, so your company will be faced with a very passive situation. You happen to have some other situations. For example, if you invest your money in real estate, or you blindly invest in new products or new areas that you do not understand, changes in the situation often drag on to the main business.

Small and medium-sized enterprises fight, R & D capability will become the leader.

Compared with small and medium-sized enterprises fighting in the "Red Sea", enterprises with superior R & D capabilities are in a much better position. Many enterprises have broken through a new path through innovation. Mei Feng told reporters that their products are in the middle and high-end market. This year, "yes". In his view, chemical fiber products as the raw material of the textile industry, the basic demand is very large, and the market's demand for product quality and performance is rising.

Mei Feng: the market for textiles is big enough, and there is much room to explore. In the field of industry, in many new fields, it is necessary to explore the market and develop new products. If everyone stares at the piece of civilian textile and clothing, it will be very difficult for your small and medium-sized enterprises to compete with the big brands.

China Spin Wang Tiankai, President of the Federation, said that China's textile industry should take technological progress as the primary focus of transformation and upgrading. At present, the development of e-commerce platform and big data technology will provide support for the textile industry to better develop the global market and provide information technology.

Jin Jianhang, President of Alibaba, revealed that more than 95% of the clothing brands are now expanding. He suggested that enterprises should adjust their strategies according to the change of clothing consumption crowd.

Jin Jianhang: a company transfers from 50% of its foreign trade to 100% of its online transactions. After three years of loss, he resisted. Last year, their entire group had more than 1 billion transactions in e-commerce. Electronic Commerce Such a legendary story will take place in the times.