UNIQLO Assault Philippines Children's Wear Market Sales Will Double.

On October 21st, the reporter learned that the clothing brand, UNIQLO, said that it would expand the proportion of children's clothing in Philippines from 7% to 14%. The main reason is that the number of children in Philippines is increasing.

Katsumi Kubota, chief operating officer of fast marketing group in Philippines, said Uniqlo After launching the children's wear series in Philippines, we saw a great market. At present, UNIQLO children's clothing accounts for about 10% of the total sales in other countries and regions, while only 7% in Philippines, which indicates that there is still much room for growth in children's clothing market in Philippines.

At present, Philippines's UNIQLO shops have increased. Children's wear The display area, and increased the SKU of children's clothing. Meanwhile, UNIQLO also reduced SKU for men's and women's wear, because men's and women's wear demand was decreasing, especially for business men's wear.

It is understood that UNIQLO introduced children's wear series in 1997 and launched Baby Garments in 2002. Now it plans to upgrade baby wear and children's clothing to the same position as men's and women's wear.

UNIQLO's new children's clothing mainly considers the characteristics of children's mobility, and it also works with Toray Industries. for health benefits. Clothing materials 。

Reporters also learned that in Japan, sales of children's clothing and infant clothing shops have expanded from 426 to 679, an increase of 60%. Most of these shops are located outside the centre of the city, and shops are specially designed for children to redecorate.