The 5 Era Of Chinese Shopping Center Has Come.

At present, the dilemma and chaos of shopping centers in mainland China are mainly caused by four main reasons.

1, overcapacity

The new supply of domestic shopping centers is coming, and more than 1000 shopping centers will be released continuously. Many two or three line cities will be flooded with new shopping centers.

It is estimated that the new projects to be opened in the 2015-2017 year are far from oversupply.

In many areas, the commercial area of new shopping centers has increased almost twice a year, but the income of the public has not kept pace with each other, resulting in serious excess capacity and vicious competition.

According to statistics, there are more than 3500 shopping centers in China, and 4 thousand in 2015. It is estimated that by 2025, 7 thousand new shopping centers will be opened and opened, so that the total number of shopping centers in China will exceed 1.

The new projects blossom everywhere, and there are close PK in some areas. The competition of super saturation and the survival of the fittest are unavoidable. A certain proportion of the projects will inevitably leave the field ahead of schedule and even fail to become a base for unfinished projects or "mosquitoes".

At the same time, the incubation period of new store Wang is expected to be further extended, which will have a great impact on the existing commercial real estate pattern and shopping center shop king. A new round of fierce fighting and continuous adjustment are inevitable.

In some three tier cities, the total retail sales of social consumer goods grew by about 10% annually (quite a few share was pferred to the network providers), while the annual increment of commercial real estate reached 70%-100%.

Against this background, commercial real estate stores are experiencing problems of increments in digestion and metabolism, and the phenomenon of double increase and double reduction is becoming more and more intense. The number and commercial area of large shopping malls have increased significantly, while the efficiency and profits have dropped significantly.

Take Shenyang as an example, mass shopping centers and shopping malls are concentrated on the market and opened up, resulting in the market being unable to digest quickly. The Matthew effect of shop king has made a few old shop owners such as Xing long family and Zhongxing commercial building continue to boom. Meanwhile, a lot of new shopping center projects such as Hang Lung Plaza, dragon dream, Washington world, Mao ye and Wuzhou square in Shenyang continue to run poorly.

A small town (county-level city) in eastern Zhejiang Province also encountered similar problems. The original local 2 large department stores have achieved outstanding results. After the 2 department stores opened their own new super shopping center, the market doubled sharply. The total sales volume of 2 large department stores and two super large shopping centers increased, but the flat effect declined significantly.

Because of improper urban planning, a large number of new shopping center projects have been blinded by many new shopping centers.

These places not only have no corresponding population and sufficient consumption power to digest these shopping center projects, but also many roads do not have perfect road traffic and perfect bus matching.

The nurturing period of such projects will be far from being expected, or even frozen.

However, new non-performing assets projects are still being manufactured continuously.

A large number of developers outside the industry blindly rush into shopping centers or commercial complex project development areas.

These developers do not have experience in developing shopping centres or have any commercial operation capability. Even if they are willing to invest in the professional shopping center development and operation team, the risks they face can not be ignored.

Moreover, the number of shopping centers in various shopping centers has increased rapidly, leading to the fact that the experienced middle and senior talents in the shopping center industry are not only high salaries but also hard to find.

Sources of funds, because the domestic commercial real estate REITS has not been able to cross the border, developers capital financing costs remain high, a large number of projects have to split sales to become a problem of brand merchants unwilling to ask questions shopping center.

On the one hand, the number of brand resources in various formats in the mainland is far less than that in the developed areas such as Europe, America, Japan and South Korea. Many shopping centers pursue limited brands, and homogenization competition is inevitable. On the other hand, massive projects rush to the market and attract more investment. Shopping centers are more and more crowded, and business circles are becoming more and more dense.

At the same time, a number of similar projects in the same business circle also invite merchants not only to make brands face the choice of phobia, which leads to the difficulty of shopping center investment, the expansion of brand developers, but also the decline of the retail business in recent two years, and most brands have to slow down the pace of expansion.

This makes it difficult for most new shopping centers to introduce brand combinations with enough customer capacity (such as brand progression and brand tonal), so these shopping centres are also hard to achieve ideal performance.