Double Eleven Internationalization Of Quanzhou Cross Border E-Commerce Enterprises For The First Time "War"

"Double eleven" is moving towards internationalization, and Quanzhou enterprises can also get new business opportunities. Another "double eleven" that makes online shoppers eager to win is coming. This year's "double eleven" is attracting more attention because of the successful listing of Alibaba. At the "double eleven" communication conference held recently, internationalization has become the theme of double eleven this year. "Buying the whole world and selling the whole world" has become a new starting point. Statistics show that this is the largest number of "double eleven" businesses in the past five years, and only 27 thousand of Tmall's businesses are involved, which does not include Taobao. Juhuasuan Tmall international, fast selling business and other businesses.

　 Participation in cross-border e-commerce platform

As early as September, there was news that Alibaba Its cross-border e-commerce platform "fast selling" will be the first to participate in this year's "double eleven" business promotion, the only online shopping carnival that belongs to China, to create a global online shopping carnival.

It is understood that the rapid sale of "double eleven" big promotion will be from October 15th to November 10th to market warm-up. According to reports, this year's "double eleven" promotion will still launch a large number of 50 percent off goods, but compared to the past, this buyer can see 50 percent off goods in the main venue, but the main search will also give priority to the real discount of 50 percent off. At the same time, the fast selling platform will also favor the mainstream Country's postal products, and recommend free IP for buyers.

To achieve the "global sale" of Chinese goods, another theme of this year's "double eleven" internationalization is to enable Chinese users to "buy the world". In the days of "double eleven" communication conference, Alibaba responsible person said, "double eleven" the same day, Tmall international platform will carry out the global mail. In addition to individual super large items, the goods on the day are free from postage. According to the introduction, Tmall international platform sells goods from overseas direct suppliers. At present, there are 2.6 overseas businesses in more than 20 countries.

Busy at selling. " Double Eleven At the time of preparing for the big push, another Dunhuang cross-border electric business platform, however, entered the "Christmas Carnival" early. It is reported that the Christmas rush time of Dunhuang network continues from October 14th to November 18th. Although the theme of the two cross-border e-commerce platforms is different, there will be some overlap in the promotion time, which will undoubtedly bring about a flow of competition.

　 Rational response of cross border e-commerce enterprises

Speed sell for the first time to participate in the "double eleven", for the cross-border e-commerce platform to sell products to the global Quanzhou enterprises, is undoubtedly a new opportunity.

"The second half of the year is the peak season of the international market. In the past, there were some global promotion such as the" 918 autumn big promotion "just finished, but this time the" double eleven "meaning is even more significant. First, from the time node, near Christmas is the tipping point of the peak season; secondly, the" double eleven "is driven by the Alibaba group, which means that the flow will get more support. Lin Shile, general manager of Fujian new times clothing industry and Trade Co., Ltd.

It is understood that in the past, Ali widely bought 40% of the world's total volume of traffic for the "double eleven" international promotion. This means that if merchants can enter the "double eleven" main venue, they will get a lot of free traffic.

"The activity of the enterprise will decide whether we can enter the main venue of the category. For this reason, we will introduce some 70 percent off of the commodities on the same day, such as 15 dollars a piece of clothing at ordinary times, as long as 5 dollars, but also for postal delivery. For enterprises, it is definitely a loss, but we are looking at more exposure opportunities, free traffic and subsequent sales ranking." Lin Shile said.

Similarly, Lin Shilai, general manager of Quanzhou New Silk Road electricity supplier, has expressed a positive attitude towards the first "double eleven" of quick selling. "We will prepare" double eleven "for half a month in advance, increase the ratio of personnel and stock depth, mainly follow the platform, and what are the requirements of the platform, so we will actively cooperate with them. However, compared to the past two years, the domestic electricity supplier for the "double eleven" substantial stockpile inventory phenomenon, cross-border e-commerce enterprises are more rational. "Our original stock is quite adequate, therefore, we will not increase our stock very much. After all, in the first year, we all crossed the river by feeling the stones. We decided to explore the road before deciding how to go." Lin Shilai said.