Traditional Retailing: Why Do I Say I Have No Future?

Online retail senior advisory group: for offline supermarkets, rental income has already exceeded sales revenue, and now the passenger flow below the line has been reduced, not only hurting their business, but also more likely to reduce the rental income. Therefore, if the future driving force is to choose a good location, it will be OUT in the future.

First, let's not talk about how traditional retailers use the Internet to solicit guests, so we can give full play to the advantages of their own offline scenes. The shop has ten thousand or twenty thousand square meters, which can display family values, entertainment and medical value, not just sell. For example, I gave an example of a nerve. In Chengdu, I saw the largest shopping center in Asia. The shops were inviting, and they were all big brands, but they were empty. If I do it, I will hold the most competitive concert on the roof every day. Admission will be free, and the popularity will come up.

Therefore, traditional retail can start thinking about how to activate offline assets and play a good role in thermal environment marketing. For example, many places do not allow the aunt to jump the square dance. You can make a square dance competition vigorously, and help those young people pull the whole city with the help of those mothers. For example, the medical condition of the three or four line cities is very poor. You can take the most worthless place out of three hundred square meters, and measure the blood pressure for the elderly every day. This not only helps the government do a good job, but the commercial value of the collected data finally frightens people. You know, a blood sugar company is willing to spend ten thousand or twenty thousand on one customer data. This can cooperate with medical institutions, and now doctors can get out of hospitals.

The second is to attract young people through Internet services. Even if you send things to their home, they will be very willing to come in. Today, where the Internet is everywhere, can traditional retailers cater to the tide of the best service? Let's take a step forward, for example, what users eat today. I will cook recipes for you according to your family's condition on the Internet. You can pick them up directly in my store or choose me to send them.

There are such companies in the United States, which catch the cheapest ingredients on the Internet and choose the menu according to the users' conditions. Or you help consumers do food testing, health in the future is a big topic, more and more people pay attention to food safety, the market below the line is enough for you to eat.

In short, you can combine your business with online services, social networking, entertainment and other means to create communities, and bring children and old people together. Internet Bring young people in. As long as the flow of people does not drop, the rent will not be small. If the volume of traffic goes down, the store will be finished.

Online retail senior consultant group: you get a APP to do the big platform, the background system is very convenient for merchants to come in. At the beginning, four or five businessmen were combined to play. Minor league Instead of selling the detailed information of customers, instead of labeling him, the labels of different brands are not the same. They can interact with each other and study clearly the concept of a consumer's overall consumption. They will think you are a big local tyrant, and the small alliance will play a big alliance.

　　 Online retailing Senior Consultant Group: for traditional retailing, no matter whether it is online revolution or online revolution, we must sacrifice vested interests. The biggest change in the line, and even in the future you may not earn money from traditional retail. For example, a chain store that sells glasses in the future will be able to build its own water and electricity service platform, because he has the ability to train optometrists, build up IT system, have the largest purchase volume in China, and have the ability to play O2O well. Then why should he manage his own shop? Shops can be sent to merchants who enter, and there are many ways to make money, such as collecting new products through big data.