Fashion Turn Of Ningbo Textile And Garment Industry

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The weave of the net introduces the fashion turn of Ningbo textile and garment industry: highlighting creativity and gathering talents.

Since the beginning of this year, Ningbo's textile and garment industry has maintained an upward trend under the influence of multiple factors such as slowing domestic demand, slow recovery of external demand and rising manufacturing costs.

In the first half of the year, the total output value of textile and garment enterprises above Designated Size reached 52 billion 303 million yuan, an increase of 2.28% over the same period last year, and the sales value reached 50 billion 811 million yuan, an increase of 2.85% over the same period last year. The value of export delivery reached 18 billion 552 million yuan, up 3.32% over the same period last year.

Meanwhile, the number of employees in the industry is gradually decreasing, and the image of "labor-intensive" is quietly changing.

In order to speed up the pformation and upgrading of the textile and garment industry and achieve a leap from the big clothing market to the strong garment market, Ningbo has timely promulgated the "action plan for accelerating industrial upgrading". Among them, the textile and garment industry has been identified as one of the key projects of the "4+4+4" industrial upgrading in the whole city, and it is necessary to make efforts to improve it.

Clothing industry, to the end of 12th Five-Year, the total industrial output value should reach 190 billion yuan.

At the same time, Ningbo put forward the "industrial entrepreneurship and innovation doubling plan", making it clear that the development of high-end textile and apparel as one of the 5 pillar strategic industries in the future.

Zhou Xueming, deputy director of Ningbo economic and information technology committee, said that in terms of textile and apparel value chain, the generally recognized profit distribution structure was: Marketing accounted for 50%, design accounted for 40%, and production accounted for 10%.

Ningbo textile and garment industry should focus on innovating marketing mode, upgrading the level of creative design and upgrading to the fashion industry.

Ningbo is committed to integrating the innovative elements needed for industrial pformation and development, highlighting the upgrading of creative design and the convergence of high-end talents.

For 4 years in a row, "new fashion designers came into Ningbo", so that Ningbo garment enterprises can reach the world-class designer.

"Hefeng creative Plaza" is the focus of Ningbo design creative industry gathering area, a group of textile and garment enterprises have designed and developed headquarters to move into the square.

In June this year, the Ningbo textile and garment Collaborative Innovation Center was set up and settled in the Plaza.

Hu Jijun, general manager of fast fashion fashion brand, named Ma Wei (China) Co., Ltd. said: "close to famous design companies, product style design and fabric research and development will speed up, and cooperation and communication between design and R & D personnel will be more convenient."

According to the plan, Ningbo should train a number of well-known leading enterprises and brands in China and expand a group of small and medium enterprises selling clothing from 300 million yuan to 500 million yuan. With clothing and fashion as the starting point, fashion and fashion consumption will be formed. Ningbo will become a famous fashion capital in China. By 2020, it will basically become a leading and competitive international fashion industry base in China.

Textile and clothing has also become the first "electric shock" industry in Ningbo.

More and more textile and garment enterprises try to develop e-commerce and open up the market.

The government departments in Ningbo have actively led the textile and garment enterprises to "change the electricity supplier to the market", and promulgated the "three year action plan for Ningbo's industrial enterprises' e-commerce." the annual budget of the city's financial industry arranges the special support funds for industrial enterprises in e-commerce, not less than 12 million yuan, for the application and development of e-commerce in industrial enterprises.

In addition, with the annual clothing and Clothing Fair held annually, the national garment industry e-commerce summit will be held. Inviting Alibaba and other well-known e-commerce providers to exchange with local garment enterprises will promote the development of e-commerce in Ningbo garment enterprises.

In recent years, a large number of Ningbo garment enterprises such as Bo Yang, Taiping bird, GXG and Luo Meng have tasted sweetness on the electricity supplier.

Bo Yang Group's apparel and home textile brand has set a record of selling 120 million yuan a day, and the daily sales volume of Ningbo menswear brand GXG has reached 87 million 730 thousand yuan.

Lin Yunhua, director of the office of president of the Bo Yang Group, said: "e-commerce has also enabled us to capture market information in a timely manner, helping us to conduct in-depth tracking analysis of the market and brand, and then integrate with offline sales to carry out precision marketing."

At present, Ningbo clothing has led to a diversified and serialized pattern dominated by uniform men's wear. Casual wear, women's wear, children's wear and underwear are fully blooming, especially women's clothing.

In addition, Ningbo has changed its traditional textile and garment industry structure which is mainly export oriented, and the ratio of internal and external sales is roughly 6:4.

Ningbo textile and garment industry also vigorously promote the "machine substitution", the introduction of a large number of automated production equipment, while promoting the integration of industrialization and information technology, and enhance technological innovation, upgrading.

Endogenous development power.

With the continuous growth of efficiency, the number of workers in Ningbo's textile and garment industry has dropped from 400 thousand during the "11th Five-Year" period to the current 234 thousand, and the total labour productivity has increased significantly.