Brand Culture Is The Extension Of Brand Value.

Culture and brand

With the progress of society and the improvement of material standard of living, people's demand for culture is also growing.

In the era of individuality, the consumer demand of the public has not only focused on the external material demand of the brand, but also paid more attention to the intrinsic cultural appeal of the brand.

Whether consumer behavior can embody their tastes and cultural beliefs is the key.

The culture of a brand embodies the cultural connotation of a company to a great extent, and establishes a distinctive culture by endowing the brand with profound and rich cultural connotations.

And make full use of all kinds of effective and effective ways of internal and external communication to form consumers' high recognition of brand in spirit, create brand belief, and finally form strong brand loyalty.

Brand loyalty can win customer loyalty, win a stable market, and greatly enhance the competitiveness of enterprises, and provide a strong guarantee for the successful implementation of brand strategy.

Brand culture is a cultural accumulation gradually formed in the long-term operation of a brand. It represents the interests cognition and emotional attribution of enterprises and consumers. It is the sum of brand and traditional culture and corporate personality.

Different from the internal cohesion of the corporate culture, brand culture highlights the external publicity and integration advantages of the enterprise, effectively pfers the brand idea to the consumer, and then occupies the loyalty of the consumers. Brand culture is the essence of the enterprise that is condensed on the brand.

It represents the brand's own values and world outlook.

Image is the mainstream view of brand personality after it is personified.

To speak plainly, it is a response to the spirit of consumer recognition, resonance, and make it a lasting faith.

The pursuit of philosophy can create a strong culture of brand loyalty.

Popularly speaking, it is like sculpture of folk mythological figures. Compared with the sculpture itself, the brand culture is the character of the mythical characters in the fairy tales.

The shaping of a brand includes two aspects: external and internal, and external modeling is self-evident, material and brand external entity image.

The intrinsic meaning is the cultural connotation of the brand, specifically the profound value connotation and emotional connotation contained in it. He is the value concept, attitude towards life and personality accomplishment of the brand.

Taste, emotional appeal and so on.

The creation of brand culture, by creating a perfect unity of material utility and brand spirit, brings consumers more high-level satisfaction, spiritual comfort and spiritual sustenance, forming potential cultural identity and sentimental attachment in the depths of consumers' minds.

A successful brand culture can enable consumers to consume not only the quality, performance and unique market positioning of the brand, but also their values, personality, taste, style, lifestyle and consumption patterns through consumption.

Bring yourself a unique experience and opportunity to express yourself and realize your self worth.

When consumers buy a product, they are not simply buying, but pursuing the psychological interests of the cultural value that the brand can bring and the release of their personal feelings.

Therefore, brand culture can make consumers have a strong sense of trust and dependence on their favorite brand, and integrate many beautiful associations and meaningful memories.

Consumers' choice and loyalty to brands are not based on direct product interests, but rather based on their profound cultural connotations and spiritual connotations. Maintaining their long-term ties with brands is a unique brand image and emotional factor.

Such a customer is hard to happen "brand conversion". There is no doubt that once this cultural button is established, such consumers will be the high quality and high profit loyal customers of enterprises, and they are the inexhaustible source of the wealth of enterprises.

If the brand is a high flying banner, brand culture is a kind of values, a taste, a style, a fashion, a way of life. Its unique charm is that it not only provides customers with some utility, but also helps customers to find the spiritual belonging, release the dream of life, and realize their pursuit.

Excellent brand culture is the distillation of national cultural spirit and the sublimation of human good values. It condenses the quintessence of the development of the times civilization, and permeates the deep feeling and praise of family, friendship, love and true feelings, and advocates the healthy creed and good faith of life.

Excellent brand culture can be enduring, enduring, leading the consumption trend of the times, changing the way of life of hundreds of millions of people, and even shaping the values of generations.

Excellent brand culture can pcend the nation, pcend national boundaries and pcend consciousness with its unique personality and elegant demeanor, so that the brand can be deeply rooted in the hearts of the people and attract people all over the world to yearn for and share together.

First-class

It can give the brand strong vitality and extraordinary expansion ability, make full use of the brand's reputation and popularity to carry out brand extension, further enhance the brand's appeal and competitiveness.

Most importantly, excellent brand culture can also make consumers' consumption of their products become a cultural awareness and become an indispensable part of life.

For example, when Americans go to a foreign country, they can't help themselves when they see a McDonald's. The main reason is not that McDonald's giant is especially suitable for their taste, but the outward expression of their potential cultural identity. It is considered that McDonald's is a sign of American culture, which makes them see that McDonald's is more intimate and subconsciously consuming desire.

When we see Chanel, we think of women who are confident, independent, elegant and noble.

The social and cultural values in the process of brand building and operation have been deeply rooted in the hearts of the people and become the link between consumers and brands.

This link firmly maintains the relationship between the two, and brings endless profits and business opportunities to enterprises.