DJ Beauty Opens The Smart Beauty Skin Internet Mode, Bringing The Imagination Of Subverting The Industry.
In today's society, Yan value has become a prerequisite for success and happiness in life. Especially in the era of endless beauty, small meat and oxygen beauty, more and more women are looking for improvement in their spiritual realm while paying more attention to their appearance and skin care.
Therefore, Yan value has gradually become a consumption symbol, an economic phenomenon.
Beauty salons in streets and alleys sprang up everywhere, and beautiful products of all kinds were selling well at all levels of the market. The products with high price and frightening skin were also constantly refreshing sales records, and all kinds of beauty instruments and equipment and industries were developing rapidly.
According to statistics from domestic institutions, the beauty industry in China now has a market of about 300 billion yuan a year. The average value of "Yan value economy" is increasing at an annual rate of 15%, and the rate of delivery is far more than the growth rate of GDP.
China's beauty industry has become the fifth major consumer hot spot after real estate, automobile, electronic communications and tourism.
At the same time, under the great advantage of the rapid development of China's beauty economy, the phenomenon of Chinese beauty uncivilized has begun to emerge.
1, fake and shoddy products (instruments) are popular.
2, exaggerate the efficacy of beauty products and false advertisements.
3, the beauty salon receivables are serious, there is a "run".
4, the beauty salons are operating illegally;
5, the "price" exceeds the "value", the service form exceeds the real service content (the cost of the product is sold to tens of thousands or tens of thousands of yuan).
In the wake of the exposure of the US industry, the Chinese consumers are scared. At the same time, they also stimulate the public to torture the beauty salons and even the whole beauty industry: how long will the Chinese beauty market be messed up?
The trend of the times is wide.
With the popularity of the Internet and the pparency of information, Chinese cosmetology consumers are becoming more rational and cautious.
Under the influence of the big environment and various adverse events, consumers in the choice of beauty and health tend to have a new beauty method based on health and safety.
However, traditional cosmetic methods have been unable to meet the increasing demand for beauty. Therefore, as the mainstream of Cosmetology in developed countries such as Europe and the United States, the beauty of the instrument has replaced the beauty of handwork.
From the trend of beauty development in developed countries such as Europe, the "Italy Cosmoprof beauty show", known as the first exhibition of global beauty brands, shows that the beauty and beauty products exhibited in this exhibition account for more than 60% of the exhibitors in 2012.
Foreign beauty salons, all kinds of technology beauty, instrument beauty project, has accounted for more than 80% of the share, beauty salon theater products obviously show decline.
The demand for beauty of pure instruments has shown a rapid growth in the global market. Especially in China, with the trend of "Yan value economy", the blue ocean market is developing vigorously, and the good industry prospects and development opportunities and huge business opportunities have emerged.
More and more beauty salons begin to quit or pform.
The delicate, convenient and personalized beauty chain has begun to sprout and has become the mainstream of the new generation of beauty.
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DJ Beauty is the founder of the new generation beauty chain.
Seize the opportunity to create the first fast fashion smart beauty skin chain in China
In recent years, DJ Beauty founder Deng Liping and Jin Qiubing, who are leading figures in the US industry, have long seen the status quo of the American industry "dancing in a crowd".
When it comes to the medical beauty industry, many people's consensus is that huge profits, big risks, and chaotic costs.
These have even become medical beauty.
The industry has always been difficult to remove the "hat".
"DJ Beauty will not go the same way."
"The value I want to show is to use the technological power of" DJ Beauty ".
Medical beauty industry
Bring about change. "
Deng Liping said that he had admitted to the outside world several times that "making money is not the only goal, but to be an error correcting person in the medical beauty industry". It is the same as the Starbucks chain founder and Mr. CEO.
The greatest success of an entrepreneur is that people can share their ideas and values.
"We focus on pure skin beauty and make safer non-invasive techniques.
This is a high safety intelligent beauty skin project. "
Jin Qiubing, another founder of DJ Beauty, said that traditional cosmetics are mostly cosmetic products that are chemical products as media, that is, products and techniques alone can promote absorption and solution of skin health.
maintain
However, this kind of hand beauty does not allow the product molecules to be fully imported into the skin.
DJ Beauty completely discarded the traditional hand behind cosmetic, and used the pure medical noninvasive medical cosmetology method to reduce and avoid the skin injury caused by hand injection. There is no high risk of cosmetic surgery. The depth of treatment can reach the periosteum, which is much faster than manual cosmetic and cosmetic products. It can also reduce the nursing time. Compared with the 60-120 minute care of hand beauty, the beauty of the instrument takes only 10-30 minutes, or even shorter time, and the effect is remarkable, and it is easier to get the favor of consumers.
Besides,
DJ Beauty
Two safety assurance systems have been set up. One is to adopt the most advanced equipment and products of 100% large imported brands to achieve the highest safety value. Two is the technical support of 10 top medical research centers and teams including Germany SEYO, Italy Quanta and American Ulthera.
Internet mode, bringing the imagination of subversive industry.
With the trend of the Internet, all kinds of beauty APP and beauty care APP have become popular. However, the observation of these App products and companies can find that due to the lack of hardware products as the foundation and support, they are faced with problems that are limited to integrating third party beauty agencies, user oriented Online service operation and serious homogenization of products.
And the beauty salons below the line, there are widespread charges confusion, excessive sales, free collection of prepaid and other price opaque slaughtering phenomenon.
The overwhelming majority of the audience lost trust in the beauty salons below.
DJ Beauty combines the advantages of online and offline, creating beauty chain O2O mode: online booking order, offline directly into the store experience.
DJ Beauty online develops WeChat's order function and beauty skin APP application. Under the line, it owns DJ Beauty entity store chain as the basic support, and there is no cash register in the store, it only accepts online booking customers, and there is no guiding consumption action in the store, which fully protects consumers' consumption autonomy.
DJ Beauty not only subverts service mode, but also breaks the rules of profiteering in traditional beauty industry.
The price of tens of thousands of traditional beauty salons is indeed a very high threshold, so many people who love beauty are deterred.
Compared with traditional hairdressing, DJ Beauty eliminates the sales promotion link, uses the code mark price, lets the profit more to the consumer and the price pparency, the store single curriculum charge standard is respectively 1 yuan, 68 yuan, 198 yuan, 398 yuan, 498 yuan.
With the most popular consumption level, we have created the special effects of high value imported beauty appliances to improve skin quality, and provide consumers with diversified high-end skin beauty experience.
The first beauty shop in the world to make money for customers.
DJ BEAUTY currently also has an exclusive Intelligent Skin Beauty Academy. Star instructors do not set a threshold. If they are interested, everyone can come to DJ BEAUTY School of intelligent beauty.
Through the examination, we can get the tutor grade certification of DJ BEAUTY, and then become the star DJ skin tutor of DJ BEAUTY.
In DJ BEAUTY, you can be a customer or a mentor, and everyone can enjoy different lifestyles brought about by the "shared economy" consumption trend.
Beauty is not a decoration, but a blending of nature and science.
Let every beautiful person experience a variety of high-end skin beauty experience.
With such a creed, DJ Beauty has always been at the forefront of the beauty industry, and will continue to bring new technologies and new ideas to women who love beauty.
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