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    Does A Big Wave Come With A Pie Or A Trap?

    2014/10/21 15:59:00 38

    Micro QuotientWechatMarketing

    At 8 in the morning, in the hum of his youngest son, the cloud turned over and got up, washed the milk powder for the children to drink, took the cell phone on the kitchen cupboard, and looked at the dialogues and messages in WeChat's friends circle to see if there was a "guest" to place the order.

    Then pick up the iPad to check the order records in the micro store to see how many guests are paying for the delivery.

    Duan Yun is a full-time mother. One day's life is to bring children and run micro stores.

    In September 10th, at the summer Davos forum, Premier Li Keqiang delivered 10 references to entrepreneurship, and emphasized that public entrepreneurship and grassroots entrepreneurship will set off a new wave.

    Li Keqiang said that every entrepreneur who has a desire to start a business has the space to start his own business, so that the blood created by innovation will flow freely in the whole society, so that the spirit of independent development will become a common practice among all the people.

    With the introduction of mass entrepreneurship and grassroots entrepreneurship, the word "entrepreneurship", which seems to be at its height, began to let ordinary people like Duan Yun see business opportunities within reach.

    According to incomplete statistics, according to the observation of third parties, WeChat has 600 million total users, including 500 million domestic users and 100 million overseas users.

    When the netizens' e lifestyle starts from micro-blog to WeChat in a large scale, when the circle of friends except peep everyone's private life to start forming an independent small store, a self proclaimed "micro business".

    group

    Is quietly generated.

    Lens 1

    Full time mom has become

    Wechat Business

    Main force

    Duan Yun came into contact with WeChat marketing at a very opportune moment.

    In order to take care of the two children wholeheartedly, Duyun resigned and went home to start a full-time mother.

    A year ago, I saw a friend selling cosmetics in the WeChat circle. I just wanted to prepare a piece of cloud for my skin care products. I ordered a set of WeChat from WeChat, WeChat.

    Order

    WeChat pays such a convenient and efficient marketing way to make the segment of cloud that has been like online shopping bright. "No need to open stores, just send out product information in the circle of friends when you are free, and send the goods to the buyers. It's quite simple."

    So, Duan found the other party's contact, became its distribution, and began the sales of WeChat circle.

    As a full-time mother, Duyun family's income is dependent on her husband. After starting WeChat's marketing, Duan Yun found some clothes and shoes supply besides cosmetics. In this way, the cloud can also earn about 2000 yuan a month.

    As a micro businessman, Duyun said that it was a beautiful accident, not only enriching the daily life of the children, but also relieving the burden on the family. "Although many friends circle hate me to brush the screen, I can understand them and want someone to understand me."

    WeChat circle is not just basking in your life. It's OK to make some chicken soup. I think it's also a good opportunity for us to do something like our income free crowd. "

    Reporters found that in the WeChat marketing, no matter the buyer or the seller, the main force is still a female. Besides part-time career women, 60%-70% is a full-time mother. The reason may be related to the relative freedom of time and the pressure of raising children.

    Lens two

    From cheated twenty thousand or thirty thousand to monthly seventy thousand or eighty thousand

    Lao he or he Lao Da is the name of He Xueting's forty or fifty agents, so the two rivers and lakes are full of names on the 26 year old girl. It seems a bit out of tune. But after contact with her, from your manners and experiences, you will gradually feel that the two names are suitable for her.

    At the beginning of the road of micro business, He Xueting did not suffer any hardship. He had been cheated twenty thousand or thirty thousand times for the first time.

    He Xueting sold all the goods sold without knowing it. "I can't know if it's fake. I'll give it back to somebody else."

    In order to save the loss, and to prepare for the lessons learned, we are ready to come back. After being cheated, He Xueting found himself a manufacturer of selling cosmetics and became a first class agent. He began to take the goods and run the market himself. "The first time I went shopping, I was frustrated."

    It is in such a setback, while promoting sales in a physical store, and promoting it on WeChat.

    Do what you want, do what you have done.

    This is He Xueting's principle of micro quotient.

    Slowly, He Xueting's circle of friends, many people from customers into agents, along with He Xueting gallop WeChat.

    It is called "loyalty and character" and "elder sister".

    Today, He Xueting, who owns thirty or forty agents, does not need to go to the market anymore. He registered his company in the first two months, recruited the staff, and earned seventy thousand or eighty thousand yuan a month. He Xueting said that his lack of learning is "learning".

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