Chinese Creative Freshmen: Turn Works Into Commodities
Recently, the Chinese fashion alliance's cutting-edge designer, the creative fashion trend release show was held in 2014 Keqiao science and technology fashion week. The 4 signing designers of China Fashion alliance, Zhang Wei, Song Jiajia, Cui Xiaojing and Han Dongyang, use their original design to perfectly interpret the latest trend of textile and fashion.
These 4 cutting-edge designers can be regarded as the new design force of low-key and lack of strength. They are not only the designers who are only high in content but only "concept". They insist on originality, bold innovation, and face the new generation of consumer groups. They hope to cooperate with the real enterprises and turn their works into "commodities".
For the organizers of the Keqiao District People's government, the popular fashion show has not only promoted the development of the textile and garment industry in Keqiao, but also stimulated the creativity and Inspiration of local enterprises, and promoted the local design and innovation ability to help upgrade and upgrade the fashion and creative industries in Keqiao.
my way
Highlighting the unique beauty of women
Cindy Wei Zhang is a new independent designer brand in China. The purpose of brand is to design women to become independent, elegant and confident new women.
Zhang Wei, a designer, graduated from RMIT, Royal Australian University of Melbourne.
In 2010, Zhang Wei received an honorary bachelor's degree. In the same year, he formally established the Cindy Wei Zhang and the designer studio of the same name.
Because of his love for classical costumes and Chinese porcelain, Zhang Wei integrates Chinese traditional culture into contemporary design concepts to create a strong personal fashion style.
The unique aesthetic and design concept reflects its inheritance and application of traditional culture.
The design of her dress lines, smooth contour, avant-garde, sharp color capture, and the selection of unique print patterns better show contemporary women's pursuit of beauty and individuality, as well as emancipation of their minds.
Song Jia Jia
Seeking inspiration from nature
Song Jiajia, who graduated from the Berlin Institute of art and design in Germany, worked as a textile designer in Rasch Textil, Germany, and has been engaged in the design of home furnishings.
After returning to China in 2011, he began to expand his field of design.
At present, the products are mainly printed on women's clothing, women's shoes, women's bags, etc. the style and outline of their products are simple and the printing patterns are rich and atmospheric.
++SONG is the name of song Jiajia's brand, and it is called ++SONG by using the English name in the last name.
In this fashion creative week, its creative print trend shows were released. The theme of "Keep Calm and love ++SONG" was presented. The elements of natural texture, feather, brush brush, bohemian mop dress and messy hair were well displayed in this release show.
Xiao Jing CAI
She's not that simple.
In this fashion week, Cui Xiaojing launched a fashion show for creative women's fashion. In 2013, she created Lanneret, a women's clothing brand, and represented by two leggings and black gold.
According to Cui Xiaojing, Lanneret is meant to be an eagle. It is taken from women like "Eagle hawk test and dust collection". Women who aim to tell Lanneret are not only resilient but also women like water.
Cui Xiaojing said that although the whole issue seems to have no deep meaning, what I want to express is that even if a person is far away, he must maintain his inner peace, and use his wisdom to show his unique inner soul.
Han Dongyang: fashion attitude
Designer Han Dongyang was invited to hold a personal conference on PLITZS fashion week in China in 2014. He founded the brand YEN and clothing studio in 2012. In 2011, he served as the 1436 fashion designer of the high-end luxury brand in Beijing Ordos.
In Han Dongyang's view, designers should draw inspiration from art and literature, combine artistic style with contemporary fashion, apply unique way of thinking and understanding of culture, and make design works consistent with independent courageous but gentle and delicate.
In this fashion week, Han Dongyang shows the fashion trend of women's fashion show, and takes "time" as the theme of this conference.
"Inspired by fleeting time, the core concept of Oriental cutting and Western art elements has been extended, showing a fresh and interesting attitude towards life, and a series of products with unique and romantic flavour has been brewed."
In this series, designers use white, red, yellow and blue to show the rich side of the day.
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