Deputy Chief Of The Giant Shoe Industry, Lu Jun: Solid Development

"From the big day

On the first day, we always proceed in a steady and steady way. We have not blindly followed the market, nor have we taken the market with low price strategy. We have persisted in the road of our own brand.

In the business office, the keyboard knocks, the sound of printing express orders, the corner is filled with shoe boxes and some cargo boxes, and the staff members are doing their jobs.

"Walking into the two phase of Wenzhou shoes city, the electronic office of the giant shoe industry, which was moved last year, with great days.

The gradual expansion of business and the limited space available at present can only make room for space. "

Double line balanced development and steady progress

For Lu Jun, it is an opportunity and a challenge to lead a young team to open up the electricity supplier market.

Compared with other traditional women's shoes brand, the electric shoe industry started late and did not grasp the best development time in the past few years.

"Nowadays, the online competition between women's shoes is extremely fierce, and brands only seek endless development space from the cracks."

Lu Juan said that the giant shoe industry has been sticking to its own brand, not blindly following the market, nor taking the low price strategy to occupy the market. Instead, it actively promotes the marketing strategy suitable for the big day development, maintains the offline market and broadens online sales, and combines the two lines steadily.

In the face of the issue of China's online marketing strategy, Lu Jun confidently said, "on the one hand, women's shoes in big days have twenty years of brand reputation, regardless of their quality, style and service, which are second to none in the industry. They have a large number of loyal and stable customer groups. This is a strategy of maintaining stability. On the other hand, we divide products under the online and offline products according to different consumer groups. The target consumers on the line tend to the 20-30 year old group, and the main line is the consumer group with 30-35 years old as the core. The product's style is very different, and there will be no price impact, so that we can gradually enrich our product line, which is a brand promotion strategy." "what did the giant shoe industry take?

Hard grasp products try multi brand strategy

Whether it is online or offline retail, the emphasis on products is the core of brand competition.

Under the premise of product reputation, with the upgrading of consumption, different groups of people have diversified pursuit of quality life. The era of single brand conquering the city is in the past, and many brands are quietly emerging.

The giant shoe industry is also trying to adopt multi brand strategy in the process of pformation and upgrading. "Now the big day is already preparing its own second or third brands. The two brands will be released gradually in Tmall, and then will be put on other platforms."

Lv Jun introduced that the implementation of the multi brand strategy is aimed at separating the original brand from the original brand, and targeted. The second and third brands are basically online brands, and the main purpose is to expand the online market.

Reporter's notes:

Through the exclusive interview with Mr. Lu Jun, deputy director general of the big day, he has benefited a lot. Xiao Bian believes that although the market for women's shoes is huge, it is not any.

It can be based on this "war situation". Too radical is likely to "slip" and too late to be eliminated.

The giant shoe industry has always adhered to its own brand road, solid development, wholeheartedly grasping quality, and creating a great day rising from the brink of the brand.