Interview With Liu Yueping: President Of Guangdong Apparel And Apparel Industry Association

Reporters interviewed the president of Guangdong apparel and Apparel Industry Association Liu Yue Ping :

Reporter: what are the predicament of the clothing market of Liuhua business circle?

Liu Yueping: since the early 90s of last century, Liuhua business circle has gradually developed into an important clothing wholesale market in China and even Asia by virtue of its advantaged lot advantages, and its business atmosphere is becoming more and more concentrated.

But business circles are also facing severe challenges and their original advantages are gradually weakened. The wholesale clothing wholesale market in Guangzhou also has a considerable part of "scattered, weak, small" characteristics, nearly half of the professional market because of hardware and site constraints, small development space, fire hazards and many other adverse conditions, and Guangzhou to the modern center of the pace of the city does not adapt.

Reporter: in your opinion, Liuhua business circle. clothing How is the spanformation and upgrading of the professional market progresses?

Liu Yueping: the development of Liuhua business circle is facing a new round of development and spanformation. The success of this spanformation is directly related to the future development trend of Liuhua business circle.

We suggest that in order to maintain steady and steady development of Liuhua specialized market, we must first strengthen and perfect the external planning. The formation and development of Liuhua business circle is spontaneous. With the expansion and upgrading of business circle, it is very important to determine the development direction of unified planning business circle and determine the development target of professional market.

Second, develop e-commerce and expand market share. We should further improve the website construction of business circles or commercial buildings, increase the volume of online spanactions, and draw up the industry and related product standards with the advantages of many enterprises in the business circle, so as to realize the standardization of commodities.

At present, the Liuhua business circle besides clocks and watches, Shoes and Hats Cosmetics and cosmetics have also become quite influential industries. Business circles can also try to strengthen the development needs of these industries, so that they can occupy a larger market share in Southern China and even in China, forming the "Guangzhou price" of the industry and expanding their position of discourse in the whole country and even in the world.

Reporter: today, Guangzhou's determination to promote the spanformation and upgrading of the professional market has been determined. What aspects can we start from the spanformation and upgrading of garment market?

Liu Yueping: the cause, existence and development of the garment market and its position and role in the apparel industry determine that the clothing market needs to strive for economies of scale and scale effect, which is an inherent logical requirement and market rule.

Under the current situation of oversupply of garment market, the competition means among all the markets, besides their natural geographical and geographical advantages, hardware and decoration grades and prices, are more of soft power competition. This kind of soft power is more reflected in the service area. The spanformation and upgrading of marketing strategy in this regard is actually the value-added service provided by the market to customers. In addition, another key point in the spanformation and upgrading of market services is to help customers build and build their brands.