How To Make Joint Sales?

Some people say that under the influence of many factors such as the location of funds and goods, the game between small shops and big stores is really a feeling of egg hitting stones.

In fact, as long as you do it with your heart, the performance of the store can also exceed the big store. Today, we can give you a magic weapon.

First of all, do well in joint and several sales. How can we make joint sales?

The main ways are as follows:

1, the price includes: high price, low price and positive price.

2, large pieces with small pieces: clothing accessories;

3, family ties: sending family members and sending friends;

4, matching: internal and external links, up and down,

Joint and so on;

5, occasions: formal dress and leisure.

What is the common way of your brand at present?

According to the survey, the joint selling of the shopping guide is still mainly in the price combination, large pieces and small pieces, and family ties.

There is a lack of matching and joint occasions.

In fact, it is a very effective joint method for matching, matching and occasions.

Because today's customers are buying clothes, they always hope that they can give more advice on collocation, so that they can become more attractive.

But there is a need for shopping guide, which has rich knowledge of occasions and clothing.

Skill.

Many shopping guides also reflect: we also make costumes for customers, but customers often do not buy them.

Why don't customers buy it? It's not the customer's reason, but the effect of matching doesn't attract customers, or even the customers themselves.

If you want to buy a customer, you must make the customer feel this way: "Wow! You really have a good eye. It's much better than me. I never thought about it!" customers will agree! Otherwise, don't blame the customer for giving you a closed door.

The following are mainly related to the joint and several occasions.

Find solutions:

1. Classification of products: underwear products, ladies bra, ladies underwear, girl's bra, home wear, men's underwear, harness, harness shawl, swimsuit, bottoming tights, etc.

2, look at those goods can be matched together, such as: A, 22 matching, ladies underwear, ladies underwear.

And the shawl.

B, complete matching, home furnishing clothes, underwear, underwear, swimsuit.

C, ask if you need to help your boyfriend bring men's underwear, or family, children's home clothes and so on.

3. What age can clothing be divided into?

4, through display to provide customers with collocation information: A, in VP (window, water table, etc.), PP area to complete the collocation information (clothing, shoes, hats, bags, accessories, etc.); B, interrelated clothing near display - or in the same area, or is displayed in two adjacent areas.

It can be convenient for customers to choose and save time for shopping guide sales. C, discount goods, small items, accessories and so on are displayed near the packing table and fitting room. It is convenient for shopping guide to be sold and sold, and it is not easy to lose goods. D, two adjacent areas should display clothing at the same age and different occasions -- convenient shopping guide recommendation.

(some brands often display casual clothing for different ages in two adjacent areas. This is a wrong way to display.

Because a customer can buy clothing suitable for his age and different occasions at the same time, but he can not buy clothes of different ages himself.

)

5, make use of morning meeting and on-site coaches' ability of collocation.

First of all, we should start with the clothing that mainly pushes the main pin, and develop the clothing collocation ability of the shopping guide.:A, find out the top 20 goods, how many kinds of collocation methods are there for each item, especially the goods with a large quantity of goods after the ranking, and let the best sellers drive the unsalable goods.

B, first complete the 22 match, then complete the match - step by step.

C, if possible, compile product matching manual in the sales mode of FAB with comprehensive product knowledge, so as to standardize the collocation of clothing and reflect the professionalism of collocation.

Different shopping guides' aesthetic and collocation abilities are different, and the specification of clothing collocation can eliminate this difference.

6, assessment and tracking (this step is particularly important).

In order to enhance the enthusiasm of the terminal shops at the present time, and improve the sales joint rate, the following special reward schemes are set up (the reward amount is customized according to their own conditions. Here is only an example):

A, single purchase 3 times a single season, new award 5 yuan.

B, single purchase 4 times a single season, new award 7 yuan.

C, single purchase 5 times a single season, new award 10 yuan.

D, single purchase 6 times a single season, new award 15 yuan.

E, single purchase 7 times a single season, new award 20 yuan.

Remarks: the above reward plan is settled once a month, and the results will be announced in the next month's shop manager's meeting, and will be distributed on the spot.