Nike Overweight Women'S Products Focus On Global Digital Community

Here world Clothing and shoes The little editor of the network introduces Nike's overweight women's products, focusing on the global digital community.

Today, 27 top athletes, including the two tennis Grand Slam champion Li Na and Olympic gold medalist Allison Felix, are gathered in New York. Nike The company unveiled its Nike Women new spring and summer series and displayed a large number of professional sports category, sports lifestyle products and digital services to complete the company's goal of accelerating the growth of women's business.

"Exercise and fitness are driving a new shift in the global lifestyle of women," said Mark Parker, President and chief executive of Nike. "Our relationship with the 65 million women in the digital community and excellent product innovation are the source of our motivation and confidence. We hope that in the 2017 fiscal year, our revenue can increase by US $2 billion to US $7 billion," Mark Parker said.

According to the latest data, the Nike+ Training Club application has been downloaded 16 million times, and 9 million of the women downloaded the Nike+ Running application. The Nike+ digital community is building a global ecosystem of inspiration and optimism, knowledge and sharing, and inspiring women. In order to make different levels of female athletes better understand themselves, Nike directly linked women consumers and their goals.

The Nike Women 2015 spring summer series shows a new professional sports model and designer's cooperative products to meet all aspects of modern women's new sports lifestyle. This includes Nike's new products of running, fitness and sporting life, from high-performance tights, Nike Flyknit sneakers to innovative sports underwear.

Prior to this, Nike announced the first financial year quarterly report in September, compared with the same period last year, the business revenue of the whole quarter increased 15%, reaching 8 billion US dollars. This is also the highest increase that Nike has achieved in the past year.

The reason is that the world cup (World Cup) is a success. At the same time, Nike's business in China has finally shown a long-awaited improvement. However, a key element of Nike's sales growth is: the importance of female consumers to the sports apparel company is increasing.

Mark, chief executive of Nike, Parke also told analysts in the previous earnings call conference that some caters to women. consumption The efforts of the company have benefited the company, such as the development of applications for women, regular updates of selected series of women products and so on.