Running Is Becoming A "Lifeline" For Businesses.

Running enthusiasts pay more and more attention to the sense of experience in sports. When running, they need professional running shoes, breathable and light coat, which requires higher functionality and marketing methods for sports products.

And smart businessmen have already sniffed the business opportunities of running this hobby.

Li Ning Co responsible person said that this year will be basketball, running, badminton, training and sports activities and other five categories of core sports goods mainly, "the five categories of products are the largest number of sports participants in the future or the future, the most developed sports category."

Huang Xiangyan, senior communications director of Nike Greater China, said that the enthusiasm of Chinese young consumers for running feedback was not thought of when we tried to popularize this market in 2008.

According to data from Nike, there are about 5 million runners on the Nike website globally, and 18 million of the "nike+" registered users, most of whom are runners.

In the 2013 year of the brand's global performance, runway products accounted for 20.46% of the performance, becoming the second only after sportswear26.99%.

All right

For runners, running shoes are the most important equipment.

With the growing popularity of runners,

Sports brands sold in major stores such as Adidas, Nike, Puma and the latest "fire" new bran have launched some professional running sports shoes.

Friends of spring

Special guide shopping guide, the brand developed ultra-thin, ultra light air cushion technology ZOOM is widely used in all kinds of running shoes.

The reporter saw in the counter that the price of the series of shoes containing ZOOM technology is slightly higher than that of the ordinary running shoes, and the selling price is between 999 yuan and 1199 yuan.

Wangfujing department store Puma shopper, Miss Li, introduces the new mobium soles with torsion rope, which can prevent sprain, although the price is as high as nearly 900 yuan, but now it has broken the code.