Bao Mo Jia Appointed Carlo Alberto Beretta As Chief Executive Officer.

Italy fashion and accessories luxury brand Bottega Veneta (Bao butterfly house) appointed Carlo Alberto Beretta as the new chief executive, and the professional manager will take office in January 7, 2015.

He will succeed Marco Bizzarri, the former president of the brand, who was promoted to Kai Yun group in May.

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General manager of leather goods department.

This new department includes the butterfly family, Saint Laurent, Alexander McCune, Paris family, Bly Noni (Brioni), Christopher Kane (Christopher Kane), McQ, Stella McCartney, Tomas Maier and Sergio Rossi.

Carlo Alberto Beretta had previously worked in Italy menswear brand Ermenegildo Zegna.

He joined the company in 2003, and finally held the position of director of retail development.

Prior to that, he was also a Valentino menswear brand manager and Milan Renaissance department store.

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Slimane is also a co - Designer of many music stars such as Bruno Mars, and he is also a rolling stone 50th Anniversary Tour Leader for the rolling stone Orchestra and guitarist Keith Richards.

He even hired a former nightclub manager to manage the shops in New York and Losangeles, and the playlists in the store were all drawn up by Slimane himself.

Inspired by Marrakech in Morocco, YSL, the color creator, published a series of unprecedented designs in 1976, including the Gypsy, India, Caucasus, Slavic and Turkey.

He convinced people at that time that fashion works need no reality, as long as they express impressions, fantasies and spectacularly.

But now it is not the age of Saint Loran.

High street brand and fast fashion are attacking designer brand with various styles and low prices.

YSL predicted this era, "all fashions are only 1 years old, and they are instantaneous."

Slimane has been appreciated in this era.

YSL and Kai Yun group have given him great trust.

"Losangeles is an important experimental site for culture, music, drama, digital and technology, a key to innovation, and also influenced by Asian culture."

YSL CEO Francesca Bellettini said to the Wall Street journal.

She believes that Losangeles's creativity for Slimane is no less than Marrakech's role in YSL.

For a high fashion brand originated in Paris, it seems crazy to move the design center and the world's largest flagship store to Losangeles, but this represents a new trend.

The attention center of global fashion is moving from Paris to Losangeles.

As Bronwyn Cosgrave of many fashion history books said, "Hollywood is the new T stage, and the actress will be the main model of these fashions. Slimane is in the right direction.

YSL no longer makes advanced customization, it must become a different way of life, reflecting a more modern aesthetics.

Slimane sells this kind of modern aesthetics.

In the past, the most important source of luxury purchases was the origin of the brand. The dress should be made in France and the leather goods should be produced in Italy.

With the re layout of the industrial chain by globalization, the traditional luxury consumption logic has been broken. "Made in France", as long as the last production link remains in the place of origin, even completes the task, and even now, the original creative design has left Paris, and people no longer cover it up.

Slimane's garments perfectly capture Modernity -- simple and direct.

He likes to show things young and rough, so that haute couture has produced a street tide effect.

"If you accept the fashion view of the times, we have to admit that in this respect, Slimane is impressive and even prescient."

Cathy Horyn, who had been rejected by Slimane for the show, wrote.

Popular clothing was once the antithesis of high fashion, but now they have become mutual reference.

In this autumn's series, many designers, like Slimane, have begun to show this direct and popular style, such as Celine's 1940s style coat, and the matching of Bottega Veneta's dress and half skirt.

Of course, you can think of them as embracing commercialization or kitsch, but the market is always the ultimate criterion for testing business behavior.

According to the first half year's report of YSL's parent company Kai Yun group, YSL has defeated the group's core brand GUCCI and the sudden rise of Bottega Veneta with the growth rate of 28%, becoming the fastest growing brand of the whole group in 2014.

For Slimane, this is good news.

The designer who broke the tradition finally broke the challenge that he had been in office for two years.

As Fashion Critic Tim Blanks said, "no matter what he does, it will be no more shocking."

From a certain point of view, the controversy and treason of Slimane are precisely the return of YSL's performance.

He tried to bring YSL back to its coolest age - 1965 to 1968.

The left bank of Paris in 1960s is a symbol of freedom and awakening.

He claimed that the inspiration to rename the brand came from YSL's first clothing store "Saint Laurent Rive Gauche". For this reason, he also set up YSL advanced garment salon and workshop on the left bank.

From the men's black glossy tights to the women's perspective gauze bra, the shocking design of the left bank Saint Laurent has embarrassed the public at that time and was strongly criticized by other fashion designers.

However, no one can stop them from being the classics of the coolest youths of that era.

Compared with these, Slimane's garbage rock breeze is not too surprising.

Today, without Yves's Saint Laurent, it may turn Hollywood into a new left bank.