Luxury And You: Why So Popular?

Audrey Hepburn has a scene in Tiffany breakfast: Hepburn will come to the Tiffany street in front of Fifth Avenue in New York every morning and eat the bread in her hand. She looks at the noble jewelry in the shop through the window, and imagining that she can enjoy an elegant breakfast in a jewelry store like Tiffany one day.

It represents the difference between the luxury itself and the lifestyle that luxury goods convey to people.

The value and meaning of luxury goods symbolize "symbolic consumption", that is, the identification of consumers' status, identity, personality, taste and taste, and the identification of luxury culture, dreams and attitude towards life.

Why do young people worship "luxury goods"? Because China is still in the "developing countries" unique cultural psychology, and the concept of luxury represented by the luxury is still at the stage of enlightenment, this symbolic consumption is more highlighted as "conspicuous consumption".

Therefore, conspicuous luxury consumption has become a social symbol of the pition from the first rich class to the new class.

However, luxury itself advocates a unique culture and represents a specific way of life.

When Marilyn Monroe said that she only wore CHANEL No.5 all night, it was hard to say that CHANEL No.5 was just a valuable perfume.

When Patek Philippe's extreme watch deliberately dilute the timing function, and emphasizes that Patek Philippe has become an art, its slogan says: "you can't really have a Patek Philippe, you just create your own tradition."

Design flagship store for Prada

Architects say their design style is "space for the sake of more noble reasons than buying bags".

All these, as Prada's third generation head Muse Asia Prada said, "luxury is the most important thing for modern people, not just commodities, but attitude towards life."

Although a big card

The price is not comparable to that of luxury cars or high-end watches, but fashion products are the most important components of luxury goods, regardless of the richness or sales volume of category brands.

Many people buy fashion luxury goods mostly because of the style of their products. Men mostly value the quality of their brands and have high requirements for their workmanship, while most of the female groups value style and style.

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In terms of selection, among the male groups, the highest brands include Ferragamo, Versace, Prada, Hermes and so on.

In the female group, Hermes and CHANEL occupy the two place in the female's favorite brand.

Luxury represents a way of life and attitude towards life. Luxury is not just a matter of spending some goods or enjoying certain services, but pursuing the best things.