Garment Enterprises Win Market By Innovating Brand

Do you ever see clothes that will automatically heat up to help you warm up? If it's hot in summer, if the clothes on your body will blow heat, is it cool? This is not a scene in the future. On the 2014 national clothing dealer conference and docking meeting held yesterday morning, there is a clothing company in Ningbo calling for "smart clothes" to make the dealers interested.

During the clothing festival, a number of procurement docking activities were held in succession to build a marketing platform for enterprises to expand the market.

When the price advantage is gone, the reporters found that more and more traditional clothing enterprises in Ningbo embarked on the road of innovation and pformation, making use of technology, design and making a market.

Correspondent Yu Qiaofeng reporter Cai Jun Zheng Xiao

"Smart clothing" helps enterprises turn losses into profits

A plain jacket can generate heat at the back and neck, opening the switch in the waist pocket. It only takes a short 5 minutes to heat it to 40-75 degrees Celsius according to its needs, and keep the temperature for about 6 hours.

If you can wear such a dress in the winter months, it may not be so cold in winter.

Yesterday, the Ningbo Europe Clothing Co., Ltd., which invented this "heating suit", tried to cry out for dealers in the 2014 national clothing dealers conference and docking conference.

"Our company used to do trade OEM, with low profit, no technical content, and orders to eat.

After the financial crisis in 2008, we realized that we could only wait for death if we didn't innovate, so we began to aim at the technical line and start the smart dress pformation.

Yuan Jisheng, marketing manager of O'Brien Clothing Co., Ltd. introduced that the "technical route" was easy to say and difficult to do. At the very beginning, they tried to use the principle of electric blanket heating to make heating clothes, but the effect was not ideal. They spent a lot of money in drunks and drunks. Later, everywhere, "recruiting soldiers to buy horses", the technology gradually improved.

In addition to heating clothes, Ou's smart clothing products include fans' air conditioning clothing, anti fog and haze clothing, radiation protection clothing, sandstorm clothing and so on. The price is usually between 350 yuan and 1200 yuan.

"The sales of these smart clothes are mainly foreign trade, and are selling well in Arabia, Japan and Hongkong. They are especially welcomed by workers and military police working in extremely hot, extremely cold and other harsh climates.

It is precisely because of the good sales, so in the past year, we finally turned the corner and became more confident that we could carry out the innovation in the end.

Yuan Jisheng said that this time they took part in the clothing festival, they put more eyes on the domestic market, many dealers came to ask questions, and some foreign trade enterprises received orders for smart clothes to ask them to help complete.

"Although the recognition of smart clothing in domestic needs to be improved, we are also considering adding our smart elements into professional uniforms to enable domestic workers and traffic police to wear our smart clothes."

What ou Bo is playing is "technology card". Another clothing company, Taiping bird, displays the characteristics of "fast fashion".

Li Chaolin, director of Taiping bird dress brand, said that "Taiping bird" advocated fashion attitude rather than simply selling products.

"We need to launch more than 7000 new products every year to expand our market share."

Li Chaolin said that the great era of universal fashion has arrived, and there is no strong design power and ability to respond to the market. Only by copying and plagiarizing, can it not form its own brand style, nor will it be competitive.

"Just considering this, Taiping bird clothing has been implementing fashion strategy since its birth, and has developed a team of R & D design with high fashion sensitivity, high innovation ability and internationalization. Every year, only women's clothing will be launched to the market with more than 2500 new models."

Behind the high production of enterprises, it also means that garment enterprises are "more advanced" in terms of technological progress and equipment renewal, and "machine substitution" has brought about a continuous decline in the number of textile and garment enterprises.

Reporters learned that last year, the average number of employees in Ningbo's textile and clothing enterprises above designated size has decreased from 302 thousand at the end of 11th Five-Year (2010) to 244 thousand, a decrease of more than 1/5.

This also makes the domestic textile and garment industry still maintain a trend of growth under the pressure of slowing domestic demand, slow recovery of external demand and rising commercial costs.

Last year, 934 textile and garment industrial enterprises in Ningbo completed the total industrial output value of 116 billion 870 million yuan, an increase of 0.2%, the sales output value of 115 billion 210 million yuan, a year-on-year increase of 0.6%, and a profit of 5 billion 590 million yuan, a year-on-year increase of 5.8%.

Related news health function fabrics popular

Extreme cold feeling fabric, coffee carbon insulation fabric, sweat absorbent fabric, radiation resistant fabric...

In this clothing festival, healthy, comfortable and functional fabrics have become delicious food, and designers, businessmen and consumers are very fond of it.

In the 1 building, the Ningbo brand "Ma Wei" shows two series of fabrics, "cold" and "warm", in a larger space.

"This cold underwear is worn by me. It's very comfortable in summer."

A businessman is carefully feeling the fabric. He said that there are more high-end people interested in this kind of functional health fabrics. They are interested in purchasing.

"Healthy, comfortable and environmentally friendly functional fabrics are also the first choice for our designers."

Li Wei and Huang Haibing, who are the cutting-edge designers, have talked about their great interest in quality new fabrics. They believe that the birth of a good work is the first choice for fabrics.