How Does The Textile And Garment Industry Do Well In Brand?

stay Spin The clothing industry has such a commonly accepted rule: in the profit chain of a garment, the front end design and rear end sales account for 40%, brand accounts for 45%, raw materials and production account for only 15%.

For more than 4000 textile and garment enterprises in the whole province, they are more and more talked about than scale and production. When mentioning brand, it seems to be the biggest development weakness. Many enterprises are trying, many enterprises have given up, and many enterprises have done very hard.

　　 You bet For the textile and garment enterprises that come out of Shandong, the operation characteristics of heavy production and light brands have existed for a long time. Bosses prefer to spend money on machines and equipment, rather than pay for brand marketing. Some people even attribute this feature to the low-key and pragmatic endowment inherent in Shandong businessmen. After all, the input effect of equipment is immediate, and the brand is invisible. On the contrary, the clothing companies in the south often fail to come out of their products, and brand advertisements have been dancing all over the world.

In the grim situation of raw materials, such as rising labor costs, shrinking foreign trade, overcapacity, and so on, the whole industry is now facing a grim situation of relying on other people's OEM production to earn profits such as "razor thin" blades. In fact, in speeding up the brand process, the experience of some enterprises in our province is worth learning.

"Brand is like a child of an enterprise, and on the one hand, it has children and children, on the one hand, it takes children who are not sensible, forming a brand cluster." Depend on Wool spinning Shandong, which is now in the early stages of transformation, seems to think that processing is just making clothes for others, making hard money and making profits.

Taking advantage of the gloomy international market opportunity during the global financial crisis, Shandong opened its "crazy takeover" mode. Italy focused on the aristocratic handmade tailor, Lu Jiana, Japan's 100 year old Rena, and many famous clothing brands such as Germany and France. At the same time, with a unique "Ruyi spinning" technology, a number of international brands are also competing with Ruyi cooperation. Ruyi also took the opportunity to launch its own high-end brand, and began to "raise children". For example, "Royal Ruyi" brand integrated the global resources, and realized the change of OEM to foreigners, so that foreigners could give their own OEM.

The same is true of another men's clothing brand, "groom", in 1995. In 1995, the company launched a brand name and service mode of high-end customization with the advertising of all the $50 thousand. At present, the brand service has been launched for only two months, with orders exceeding 1000 pieces.

Of course, if the brand wants to internationalize and ultimately relies on the support of national strength, Italy France starts to flow from the Renaissance brand culture, and China's market economy is only 30 years old. You say you have a brand and people don't believe it at all. Your image is processing for others. To change this situation, it is obvious that the country can be strong enough to endorse the brand. On the other hand, the more important thing is that the enterprise should practice hard work, whether it is a child who has children or a sensible child.