Ten Strategies For Price Negotiation Of Top Clothing Salesmen In Clothing Stores

In the process of terminal sales, price negotiation is very important. Many shopping guides lack of negotiation skills and strategies, resulting in no profit or no paction. What are the strategies for terminal price negotiation? The following are the ten major price negotiation strategies for top guide buyers for reference.

In terminal price negotiations, there are ten kinds of price negotiation strategies:

It is natural for customers to ask price, and it is often the first concern.

Even though customers see the price tag clearly, they still like to ask how much they are asking. The implication is to see how much discount they have.

The direct quotation method is 4960.

At the beginning, no preferential policies were issued. This is very correct.

It is inappropriate for many shopping guides to throw out preferential policies immediately after customers ask the price.

I often see this, once I saw a price marked 500 yuan Dongdong, or asked how much money.

I didn't expect the author to rush out.

Shopping guide said, do you not see, not write 500 yuan? Sales mentality is more important than anything, sales mentality is not good, 80% of customers will be driven away.

Strategy two, respond to price demands with rhetorical questions.

When the shopping guide does not throw out the preferential bait, the customer often asks: can we offer a discount? How much is it? How much is it? How much is the minimum? This time is the most test shopping guide, because the shopping guide is not well handled because of this problem, which leads to customers turning around or leaving the shop too numerous to mention.

The way to use this guide is to respond to the customer's price appeal by asking questions: can it be fixed today? The implication is clear that there can be a discount today, but it can not be fixed, and you can't give it any discount.

This rhetorical question throws the question back to the customer at once. It can attack and defend, advance and retreat freely.

In negotiation, the general principle is to let the other party quote as much as possible.

Of course, when the price of the other party is far from your base price, you need a good maneuver.

Customers are very smart and ask customers how much they want to offer.

Because customers like this refrigerator, they say their bottom price is 4500.

The risk of asking the other party to quote is probably beyond its bottom line.

4500 of the quotations can not be accepted, and then negotiation strategy is needed for further bargaining.

It seems that Gome and vegetable market are the same, and the sound of bargaining is endless. It has to remind people of Huang Hongsheng's saying: selling color TV is not as good as selling cabbage.

Strategy four, to the customer's first offer, say NO

The customer's bid is 4500, which is beyond the bottom line of the shopping guide and cannot be accepted by the shopping guide.

If a customer is promised, the customer may give up the purchase, because your concession is easy, and the customer will feel that he is on the way, and then he will return the price or decide to quit.

Even if the customer's quotation does not exceed the guide line, the guide can not agree after the customer's quotation. To the customer's first offer, NO, even second quotations, and third quotations are all said to be NO. Even if the final agreement is agreed, it is very reluctant. This is the "very reluctant" strategy, but there is no detail here.

Strategy five, leaving room for quotation.

The price tag is 4960. After the customer asks for a discount, the quoted price is 4870, and the final director says the bottom price is 4800, and the result is 4650, which is 310 more favorable than the original offer.

If the base price of the shopping guide is 4650, then when she quoted the price, it should be higher than 4650. This is the truth that even pigs and pigs know.

Only in this way can we provide room for customers to bargain. Only in this way can customers have a sense of achievement.

In the middle of the quotation and final paction price, there will be lots of battles, and then step by step close to the paction price or the bottom line.

This process is like a balance without balance. By removing the right and left sides and removing the right side, the balance is finally achieved.

Strategy six, value advantage concealment price disadvantage

The three word customers often say is: it's too expensive.

Even if customers can afford it, they often say "it's too expensive", because they want to make it cheaper again. They hope that they can make more concessions.

In the face of these three words, shopping guide is easy to fall into passive, some say not expensive, some say value for money, some say it is a little expensive, some smile slightly.

In short, there are many ways to deal with this problem.

The fridge of 4960 yuan belongs to the high-end refrigerator. It seems to be expensive for the ordinary people. The other refrigerators are generally about 2000.

So the shopping guide here concealment the price disadvantage with the advantage of value, and full of confidence: but our refrigerator is good.

Next, we must emphasize where is good, especially what customers like.

In this way, it is easier to capture the hearts of customers.

Strategy seven, superior rights strategy

Customers want to go, shopping guide to customers, or you first sit, I will ask our leadership.

This is a very common negotiation strategy.

Here is a very important strategy, which is not listed alone, that is, we must know how to "retain" customers.

Customers need to stay in the hidden meaning, if customers feel good about the product, your retention may make the paction half done.

Customers often leave because the price can no longer be favorable. At this time, the shopping guide must retain customers and solve it through rediscount or asking for leadership.

The strategy of asking for leadership is superior power strategy.

If the shopping guide says, then I give you a discount of 100 yuan, then things may become more troublesome, customers know that shopping guide has price power, will continue to ask for concessions, and finally not be unable to clinch a deal, that is, the profit is too low.

Shopping guide must believe that customers are all good negotiators.

Strategy eight, seek third party help

In the strategy of superior rights, this "superior" usually can not appear, through telephone or false application.

Here, the "third party strategy" and "superior rights strategy" have been used one after another, so the director has appeared.

The director himself came over and gave a 4800 base price, which showed that the cooperation between the director of the Gome and the shopping guide was fairly tacit, and at the same time, he emphasized that the customer was very important and the customers liked it.

Later, the customer offered 4650, the director agreed, maybe the price authority was only the director.

The price power distribution between the director and the shopping guide is different. For example, the shopping guide has only 100 yuan of preferential power, the director can have 200 yuan preferential power, and the customer's request exceeds 100 yuan, then third parties need to intervene.

Strategy nine, concession strategy

Price concession is a tactic. If concession is not in place, customers who are very skilled in negotiation will have problems. They will not be able to make a deal, or the profit will be very low.

Let's take a look at the price concession process in this case: 4960 - 4870 - 4800 - 4650.

From the initial quotation to the "activity price" of the shopping guide, to the director's "bottom price", to the final paction price, the first concession was 90 yuan, the second concession was 70 yuan, and the third time concession was 150 yuan.

This is a very dangerous concession strategy.

Customers see more and more concession, and do not know how much space they can make.

Therefore, the best concession should be diminished concession and the "distance" of concessions.

In contrast, the price quoted by customers is very strategic: the first time plus 100 yuan, from 4500 to 4600; the second increase is 50 yuan, from 4600 to 4650.

In fact, customers add 30-50 yuan is no problem, but here is a good price negotiation skills.

Strategy ten, respond to escalation strategies.

Customers are "greedy" and always demand constant offers.

On the basis of determining the paction price, the customer is very smart. He immediately says that he wants to give a gift, which means "no gifts, no buying." it seems that the customer is a good negotiator.

Nowadays, shopping seems to be a situation where no gift can not be sold.

The customer knows that the wool is on the goat, but it still needs the gift. Because you do not, the merchant will not give you any discount.

Gifts are often a boost to the paction, a promotional force that plays a role in sales promotion.

Now that customers are turning to gifts, it seems that the function of gifts has changed and become a necessity for customers.

At this point, shopping guide is no choice, no matter what gift, we must show a drop.

Fortunately, the resource pfer ability of shopping guide is strong enough to get a gift from other brands.

Of course, shopping guide often has a very effective way, that is sympathy method, customers often feel too soft, and give up the demand for gifts.

The shopping guide is not only skilled in negotiation but also good at mentality, and is good at finding customers and not missing any sales opportunities.

It was originally a song, but on the road found a customer, indicating that there is a strong sense of occupation, only focus will have this sense of smell and sensitivity.

This is the characteristic of super shopping guide.

The original Ping Ping taxi can find big customers, Jo Gilad to go to the restaurant to eat to send several business cards, sea fishing Yang Xiao Li on the bus to find 2 customers.

Such success is not difficult to copy, so long as we have a heart, tomorrow will be brilliant.